Unlocking the Value Vault: Using Unique Value to Increase Conversion Rates

According to surveys, 92% of New Year's resolutions are not kept. So instead of making a resolution, VisitorCentric and it's partners challenge you to Make the Conversion Commitment in 2012! And to help you with this commitment, we are reigniting the monthly VisitorCentric Conversion Optimization meetups. That's right, Conversion Class is back in session!

We are very excited to reignite the VisitorCentric meetup group, and already have Matt Dombrow who will be presenting a brand new presentation! Be sure to mark your calendar for the January 25th event. Plus, mark your calendar for February 22rd event which will feature Eric Brandt from Internet Marketing Inc. (topic TBD)!

As always, VisitorCentric meetups are completely free to attendees and promise to deliver actionable information that you can take away to begin improving conversion rates on your website or clients' websites! Additionally, we'd like to thank Clixo (http://clixosearch.com), ConversionIQ (http://conversioniq.com) and SimplyConversion (http://simplyconversion.com) for sponsoring the event to keep it free for attendees.

Plus, don't forget that VisitorCentric is the largest conversion optimization resources community in the world. We encourage you to leverage our 280+ conversion optimization tools directory (http://visitorcentric.com/tools), conversion optimization library (http://visitorcentric.com) with over 3,500 articles, and forums (http://visitorcentric.com/forums) with tons of white papers, case studies and free optimization templates.

Unlocking the Value Vault: How to Unlock and Communicate Unique Value to Increase Conversion Rates

If you can’t convince visitors your product provides more value than your competitors, you have little chance of converting them to a customer. This presentation will arm you with specific techniques you can use to identify, enhance, and communicate unique value to instantly boost your conversion rates, from strategies for identifying key purchase motivators, to case studies that show these value techniques in action.

About Matt Dombrow

Matt is a founding partner of Clixo (http://clixosearch.com), a Denver based web architecture and Internet marketing agency. Matt has optimized websites and Internet marketing programs for over fifty clients in a wide variety of industries. Many of the websites and search engine marketing programs Matt has managed have achieved conversion rates and sales well beyond industry standards. Some clients’ sales have doubled and tripled as a direct result of Matt’s consulting.