Lean Analytics with Ben Yoskovitz + intro to Tradeshift's ABinator

Agenda:

18.00 : Start (come in good time) 18.05 - 18.10 : Introduction 18.10 - 19.00 : Ben from Lean Analytics 19.00 - 19.10 : Quick break 19.10 - 19.30 : ABinator - The open source tool from tradeshift, explained by Rasmus Berg Palm 19.30 - 20.30 : Open talk & networking

You're all familiar with the mantra "Build - Measure - Learn". Analytics are key, but finding the right vs. vanity metrics for you can be difficult. What do you measure? How and why?

Ben Yoskovitz together with Alistair Kroll recently published their book "Lean Analytics (http://www.amazon.co.uk/gp/product/1449335675/ref=as_li_ss_tl?ie=UTF8&camp=1634&creative=19450&creativeASIN=1449335675&linkCode=as2&tag=personaltwitt-21)", where they explore how to use data to build better startups.

On May 8th, Ben will join us live from Canada via Skype and tell us about Lean Analytics.

http://photos3.meetupstatic.com/photos/event/3/1/8/a/event_221232682.jpeg (http://www.amazon.co.uk/gp/product/1449335675/ref=as_li_ss_tl?ie=UTF8&camp=1634&creative=19450&creativeASIN=1449335675&linkCode=as2&tag=personaltwitt-21)

You can find more about their book here (http://www.amazon.co.uk/gp/product/1449335675/ref=as_li_ss_tl?ie=UTF8&camp=1634&creative=19450&creativeASIN=1449335675&linkCode=as2&tag=personaltwitt-21).

Marc Andreesen said "Markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.

Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. The core idea behind Lean Analytics is this: by knowing the kind of business you are, and the stage you’re at, you can track and optimize the One Metric That Matters to your startup right now.

Repeating this process helps you to overcome many of the risks inherent in early-stage companies or projects, avoid premature growth, and build atop a solid foundation of true needs, well-defined solutions, and satisfied customers.

About the authors:

Ben Yoskovitz (@byosko (https://twitter.com/byosko)): Ben has been starting companies and working with startups for 15+ years. He's raised and lost money, built and closed companies, funded others, and mentored many entrepreneurs.

Alistair Croll (@acroll (https://twitter.com/acroll)): Alistair has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups in that time.

The ABinator

Rasmus Berg Palm (@rasmusbergpalm (https://twitter.com/rasmusbergpalm)) from Tradeshift will explain their Open Source testing tool, the ABinator.

You can read more about it on their blog: http://tradeshift.com/blog/abinator-free-open-source-user-testing/.

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Hashtag: #LeanStartupCPH

If you'd like to present a MVP or other lean startup related things, please email us. Follow us on twitter (https://twitter.com/LeanStartupCPH) and facebook (https://www.facebook.com/CopenhagenLeanStartupCircle) and please invite your Lean Startup interested peers over!