"Pretotyping" w/ Tim Vang

Agenda (#LeanCPH)

• 17:45 Doors open (come in good time)

• 18:00 Introduction

• 18:05 Pretotyping (presentation by Tim Vang)

• 18:50 Q&A session followed by short break

• 20:00 Open talk, pitch & networking

"Pretotyping [pree-tuh-tahy-ping], verb: Testing the initial appeal and actual usage of a potential new product by simulating its core experience with the smallest possible investment of time and money." (see pretotyping.org (http://www.pretotyping.org))

On October 17th, Tim Vang, CEO of pretotyping.dk, will join our circle and give an introduction to these Lean Startup related concepts.

About Pretotyping

Pretotyping - make sure you are building the right 'it' before you build it right - is a concept coined by Alberto Savoia, former Google Director of Engineering.

A free PDF copy of the Pretotyping book is available here: http://www.pretotyping.org/pretotype-it---the-book

"Less formally, pretotyping is a way to test a product idea quickly and inexpensively by creating extremely simplified versions of that product to help validate the premise that "If we build it, they will use it."We did not invent or discover pretotyping; it's something that a small number of innovators do naturally. As a matter of fact, our concept and formulation of pretotyping was formed by reading and hearing stories about such innovators and the evolution of their ideas. But what these innovators were doing naturally was not exactly prototyping; it did not have a name and we thought it deserved one. We initially coined the term pretendotype because the most unique aspect of this approach was to pretend or imagine the intended functionality. However, since pretendotype was a quite a mouthful, we simplified it pretotype. The concept of pretotyping is also very close in spirit and practice to Eric Ries' brilliant Lean Startup Movement (http://theleanstartup.com/) and the practice of building the Minimum Viable Product (http://en.wikipedia.org/wiki/Minimum_viable_product) (MVP.)" (see pretotyping.org (http://www.pretotyping.org)).

About Tim Vang ( http://pretotyping.dk )

Tim has been working with the establishment, formation and growth of companies for 20 years. Besides others, he started an accelerator for startups in the Danish education vertical and co-founded the microfinance platform MYC4.com. He is also CEO in prototyping.dk, where he is working on "bringing the Danish and the European business life to the 'next level'. You can read more about Tim on Linkedin (http://www.linkedin.com/profile/view?id=27205267&locale=en_US&trk=tyah) and follow him on twitter (@timvang).

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