DC Enterprise Tech Meetup Message Board › Applying Lean Concepts in the Enterprise
Despite product management's best efforts, most products still fail. The traditional process of writing a business case, building a product, and launching it with a big marketing push is too risky and wasteful. In addition, product managers struggle with the very real challenges of acquiring resources, aligning internal stakeholders, and having an internally agreed-upon definition of what constitutes success.
This class will explore how Lean Startup concepts could help solve these problems. Lean Startup methodologies are taking the startup world by storm, and more and more organizations, like Intuit, GE, SAP, Capital One, HBS, and even the US government, are now looking to adopt lean processes. With its applicability to pursuing new product opportunities in existing organizations, Lean Startup is something no enterprise manager can afford to ignore.
This online class will be a combination of reading material, livestream lecture, hands on project work, online Q&A, disrupting traditional notions, and tons of fun! It's designed for product managers and other "intrapreneurs" frustrated with the traditional product process, and looking for a better way to bring a product to market or to better manage their existing products. It will show you how to get started by creating a simple blueprint for your product, and then begin the systematic process of stress-testing each element of your product vision.
Details and enrollment here: http://leanproductmanagement.eventbrite.com
Hurry! Early bird enrollment ends tomorrow!
(*Lean Startup is trademarked by Eric Reis.)
Edited by Shardul Mehta on Mar 6, 2013 11:10 PM