Startup Benchmarks - Crush It or Be Crushed

"How do I know what's a normal or ideal value for the metrics I'm tracking? How do I know if it's going well or not? Should I keep optimizing for this metric or move on to something else?"

You know your business model, your stage, and even what metric matters most to you right now. But what's normal? Unless you have a line in the sand, you don't know if you're crushing it or being crushed.

This meetup will pull back the curtain and try to paint a picture of what's typical in several different industries for several different metrics. Your mileage will vary - but at least you'll know what mileage looks like.

Learn the exact Benchmarks you should reach for. What's the best conversion rate? Email open rate? Acquisitions? Churn? Revenue? Our speakers will share open, honest and transparent answers.

RSVPs are open! Grab your spot now >>

-------

Speakers

Rakia Finley, Chief Strategy Officer, Surge Assembly (http://www.surgeassembly.com/)

http://photos1.meetupstatic.com/photos/event/e/4/c/5/600_433978565.jpeg

Rakia has over ten years of experience creating development, marketing and technology growth strategies for businesses, nonprofits and government organizations. In 2004, Rakia founded Surge Assembly (formally PinStripe Consulting LLC) a management consulting firm in Washington, DC designed to improve the growth of businesses and nonprofits. At the core of her work ethic is a great understanding of the overall goal, strategic execution of objectives and a keen attention to detail. Within her career, Rakia has created methods for improving and increasing each client's brand, development standards and technology resources. In April 2011, Rakia was named one of DC's Top Women of Beauty & Inspiration. Rakia spends off time discussing the strategies for successful growth strategies among non-profits and small businesses on a number of conference panels nationally.

Adam Segal, Founder and CEO, cove (http://cove.is)

http://photos1.meetupstatic.com/photos/event/4/d/3/8/600_433999768.jpeg

Adam founded and operates DC-based cove – a network of neighborhood productive spaces with a community defining how to be productive. Since cove’s launch in September 2013, Adam has enjoyed being productive alongside other cove members from all backgrounds in locations popping up throughout metro DC. Prior to cove, Adam spent time in consulting and technology. Adam holds a BA from Amherst College, an MBA from Northwestern’s Kellogg School of Management, and an MPA from Harvard’s Kennedy School of Government. While at Harvard, Adam was a resident of the University's incubator during which he spent time developing the concept for cove.

James Li, CEO and Co-founder, Encore Alert (http://www.encorealert.com/)

http://photos3.meetupstatic.com/photos/event/6/1/8/600_434041560.jpeg

James Li is the co-founder and CEO of Encore Alert, a new kind of marketing solution that helps digital marketers identify key social media mentions and trends in real time, alerting them with an actionable recommendation. Encore Alert helps brands scalably identify the right opportunities to take the right actions at the right time, for better results. James was named 2013 Entrepreneur of the Year at Georgetown University, and his work has been featured in the Washington Post, NPR, TechCocktail, Digiday, and Bloomberg.