Marketing to Consumers: Getting Paying Customers (and Keeping Them)

This one's SOLD OUT, but you can still join the waiting list.

Because we've got four DC startups joining us to talk about how their companies -- which are all at very different stages -- are trying to reach the same audience: consumers.

Lauren Thorp (@stamp_48 (https://twitter.com/stamp_48)) of UmbaBox (http://www.umbabox.com/) will tell us how she tested her market and got her first paying customer within 30 days Andrea Staertow Henry (@staertow (https://twitter.com/staertow)) of mphoria (http://www.mphoria.com/) will talk about what she's learned in marketing mobile content to developers Justin Thorp (@thorpus (https://twitter.com/thorpus)) will discuss how HelloWallet (https://www.hellowallet.com/) is testing markets for personal finance Jamey Jeff (@jameyjeff (https://twitter.com/jameyjeff)) will talk about how he's testing the recruiter market in his new startup -------------------------------------------------

Full Schedule:

Arrive at 6:15...

You'll have 30 minutes to network with area entrepreneurs and eat tasty finger foods provided by the fine folks at Cooley LLP.

Kicking us off at 6:50 PM...

http://photos2.meetupstatic.com/photos/event/2/2/e/4/event_83468932.jpegSteph Hay will interview Lauren Thorp (@stamp_48 (https://twitter.com/stamp_48)) of UmbaBox (http://www.umbabox.com/). Lauren will tell us how she used her competition to test her market, took advantage of email and exclusivity to get her first paying customers, and capitalizes on her early traction to get new customers.

Bring your questions for the Q&A section, or email them beforehand to steph@stephaniehay.com and she'll ask them in the interview portion.

Starting at 7:10...

http://photos1.meetupstatic.com/photos/event/2/2/f/8/event_83468952.jpegWe'll hear from Andrea Staertow Henry (@staertow (https://twitter.com/staertow)), VP of Publisher Services for DC's own mphoria (http://www.mphoria.com/), the "Leading network for mobile deals."

She'll tell us which lean marketing efforts she's using to increase the user base of developers (and retailers, too) and distribute their content to apps around the world.

Starting at 7:30...

You'll have 20 minutes to talk with the speakers, network with other entrepreneurs, and eat more tasty finger foods provided by the fine folks at Cooley LLP.

Starting at 7:50 PM...

http://photos4.meetupstatic.com/photos/event/2/3/2/0/event_83468992.jpegSteph will interview Justin Thorp (@thorpus (https://twitter.com/thorpus)), who heads HelloWallet (https://www.hellowallet.com/)'s marketing efforts. Justin will tell us what HelloWallet does to test new markets in the personal finance space, engage and convert new users, and retain existing users. Plus, we'll find out what marketing results in the past have influenced HelloWallet's growth (and pivots) in both their B2C and B2B efforts.

Bring your questions for the Q&A section, or email them beforehand to steph@stephaniehay.com and she'll ask them in the interview portion.

Closing us out at 8:10...

http://photos3.meetupstatic.com/photos/event/2/3/3/e/event_83469022.jpegWe'll hear from a Jamey Jeff (@jameyjeff (https://twitter.com/jameyjeff)), who is building his startup using the Lean Canvas. They're developing a product to improve the process of matching top talent in tech and digital media with recruiters and hiring managers.

This will be the first in a multi-part series at DCLSC on "Growing Lean" in which Jamey and his co-founder, Scott Rothrock, will talk about the tests they've run and early findings they've learned.

Then, at 8:20...

We'll close up with a few announcements and then all head over to Graffiato's to eat this Top Chef's incredible food (we recommend the pizzas), drink responsibly, and generally be merry.