Customer Development Hacks

Hear real-life stories of clever, unexpected ways to accelerate learning about your customers.

Our guests have distilled experiences from talking to and advising hundreds of companies and identified the best customer development hacks they've come across.

Patrick Vlaskovits (@pv (https://twitter.com/#!/pv)), the author of "The Entrepreneur’s Guide to Customer Development (http://custdev.com)", will be joining us via skype to share examples of "where hustle meets Customer Development meets social engineering" Trevor Owens (@to2 (https://twitter.com/#!/to2)), the founder of Lean Startup Machine (http://theleanstartupmachine.com), will tell us about the 10 best customer development hacks he's seen at LSM events around the world And we'll continue our feature with Jamey Jeff (@jameyjeff (https://twitter.com/#!/jameyjeff)) and Scott Rothrock about the progress of their yet-to-be-named startup.

Other features of the evening will include:

How customer development can be like a punch in the face An underestimated type of risk A forgotten customer development tool