Aquilent is pleased to announce the list of speakers for the upcoming Health 2.0 STAT event on Thursday, May 12, 2011, at The Barking Dog in Bethesda. Registration is now open! To register, visit the Health 2.0 STAT meetup site.
Plan to join us the evening of May 12th to hear a rapid-fire series of short presentations from five Health 2.0 leaders. The presentations will be followed by a panel style Q&A session, led by a moderator, who will facilitate and explore a range of topics. The presentations will highlight results associated with the innovative implementation and use of Web 2.0 based solutions in the healthcare market, at government agencies, and from a patient and user perspective.
Topics and Speaker Bios:
1) Vaccines.gov: Translating consumer needs into government action
How does the government meet the needs of online consumers regarding a complex public health topic? By collaborating with communications, subject matter, and Web development experts to provide consistent messaging and innovative design based on best practices. Learn more about providing the best top-level information for consumers in a dynamic format.
Brandi Hight is a Communications Manager in the National Vaccine Program Office (NVPO) at the U.S. Department of Health and Human Services (HHS.) She is the manager of Vaccines.gov, a consumer website bringing together the best in federal resources on vaccine and immunization information. Prior to joining HHS, Ms. Hight was a reporter, writer, and editor on health and public health issues. She was the Editor of a daily Web publication on public health news for the Robert Wood Johnson Foundation. She also held positions at the AARP, the American Lung Association, the Academy for Educational Development, and the American Public Health Association. Ms. Hight has a B.A. in journalism from American University and a Master’s in Public Health from the George Washington University.
2) What does a virtual abbey have to do with health communities?
Since first arriving on the Twitter scene in 2009, The Virtual Abbey (@Virtual_Abbey) has developed into an international online community complete with leaders and best practices, public conversations and internal concerns. Amazingly (or not) many of the community’s most active members are health and healthcare professionals. Coincidence or correlation? Probably both. Healthcare communications pro and elected Abbess, Meredith Gould, provides insights plus practical advice about what to expect when developing and managing an online community over time – with or without prayer.
Meredith Gould, Ph.D, (@meredithgould) is a writer whose seven books include, Deliberate Acts of Kindness: Service as a Spiritual Practice (Doubleday); and The Word Made Fresh: Communicating Church and Faith Today (Morehouse). She blogs at Health Faith | Making the Connection Sacred and More Meredith Gould; edits a group blog for The Virtual Abbey; and is a contributor to the Ignatian Spirituality blog, dotMagis.
To pay the rent, she creates reader-friendly content and provides social media counsel to healthcare organizations. Her doctorate in Sociology is from New York University and she’s keen on using social science to better understand healthcare delivery. Meredith serves on the External Advisory Board of the Mayo Clinic Center for Social Media; the Marketing Advisory Council of the HealthCare Chaplaincy Organization; is an active participant in the Healthcare Social Media (#hcsm) and Hospice & Palliative Medicine (#HPM) communities. She tweets as @meredithgould and @HealthFaith.
3) Health Care Social Media Measurement Myths
Erica Holt will discuss common mistakes at the heart of many public health and health care organizations' social media measurement efforts. From misconceptions of ROI to overvaluing engagement metrics, her presentation will cover myths pervasive in health-related social media evaluations, how to avoid potential traps, and measuring what matters.
Erica Holt has more than eight years experience developing digital media strategies that help health and non-profit organizations more effectively meet their objectives. Her experience includes planning digital outreach and content strategies for the National Institutes of Health (NIH), Centers for Disease Control and Prevention (CDC), University of California at San Francisco (UCSF), California College of the Arts, and the American Cancer Society. Erica is an M.A. candidate in communication at the Johns Hopkins University and received her B.A. from UC Berkeley. Erica can be found at www.ericaholt.com or on Twitter at @ericaholt.
4) Technology Enabled Behavior Changes for Diabetic Patients
This presentation will discuss how to engage diabetic patients as it relates to technology.
Jim Rose is the Senior Vice President of Business Development, at Vermdx, Inc. He also is the Principal Advisor to Telemedicine and Advanced Technology Research Center and is an Advisor to the National Institutes of Health (NIH) for the Larta Institute. Jim has enjoyed success in the health care technology field for over 20 years as an entrepreneur and investor. Jim co-founded VitalSpring Technologies in 2000, which has grown to a recognized position of leadership in the health care analytics field. Jim serves as an advisor on commercialization and market development for new ventures in the SBIR programs of NIH (U.S. Department of Health and Human Services) and TATRC (U.S. Department of the Army). Jim also founded Angel Scrum Investment Network, based in the metropolitan Washington D.C. area which seeks early stage investments in health care services and technology companies.
Jim is a graduate of the University of Pennsylvania and the Boston University Graduate School of Management. Jim lives with his family in Great Falls, Virginia.
5) Managing a Hospital Facebook Page: Keys to Success
Michelle Murray will discuss the University of Maryland Medical Center’s (UMMC) Facebook presence and how their page has already received over 10,000 likes/fans since launching in December 2008. She’ll outline some keys to success such as posting interesting content, responding quickly to comments and questions, and asking fans for their feedback. She’ll also discuss how she used positive fan comments to create new success stories for the hospital’s Web site, and the recent launch of UMMC’s new Facebook patient support groups.
Michelle Murray serves as the Assistant Web Site Editor for the University of Maryland Medical Center’s award-winning umm.edu site. In addition to managing and developing content for the site, Michelle also manages the Medical Center’s Facebook page, which has added more than 10,000 fans under her leadership. In addition, Michelle also hosts and produces “The Open Stage,” an online radio show on BlogTalk Radio.
6:00pm - 6:30pm Registration and Networking
6:30pm - 7:15pm Presentation
7:15pm - 7:30pm Q&A
7:30pm - Additional Networking
As always, we want to make sure to give thanks to our sponsors, Aquilent, Sapient, Palladian Partners, and MicroStrategy. Because of their support, we have been able to continue creating some really informative events, as well as, offer some great appetizers and beverages for all that attend the meetup.
You can follow us on twitter @DCHealth2_0