Aquilent is pleased to announce the list of speakers for the upcoming Health 2.0 STAT event on Thursday, August 25, 2011, at The Barking Dog in Bethesda. Registration is now open!
Plan to join us the evening of August 25th to hear a rapid-fire series of short presentations from six Health 2.0 leaders. The presentations will be followed by a panel style Q&A session, led by a moderator, who will facilitate and explore a range of topics. The presentations will highlight results associated with the innovative implementation and use of Web 2.0 based solutions in the healthcare market, at government agencies, and from a patient and user perspective.
Jacquelyn Kittredge created her company, e-bakery, to help healthcare organizations and non-profits incorporate social media strategies into their marketing mix. A consultant with a checkered past, Jacquelyn started her career at HBO & Co. (now McKesson) installing computer systems in hospitals. She has also worked as a corporate trainer, user documentation specialist, and middle school teacher. Her teaching and training experience helps her keep the tech stuff people-friendly and easy to learn. Formerly the Director of Marketing and Chief Evangelist for a healthcare start-up company, Voicecode, Jacquelyn lives in Alexandria, Virginia with her husband, one dog, and their three boys.
Topics and Speaker Bios:
1) Use of Mobile, Social, and Open Government Technologies To Advance FDA’s New Regulation of Tobacco Products
Recently, FDA received authority to regulate the manufacturing, distribution, and marketing of tobacco products to protect public health. To advance this authority, FDA is implementing a mix of mobile, social, and open government technologies to educate and empower the public, industry, states, public health advocates, and other stakeholders to get involved. This talk will highlight what tools FDA is using, lessons learned, how all these tools will be integrated into national campaigns, and how other agencies might get involved.
Sanjay J. Koyani is a Senior Communications Advisor in the U.S. Food and Drug Administration’s (FDA) Center for Tobacco Products (CTP). At CTP, Sanjay provides strategic communications direction on national communication campaigns, integrated digital communications and new media efforts, strategic partnerships, and evaluation strategies.
Prior to CTP, Sanjay served as Director of Web Communications and New Media at FDA. In that role, Sanjay set the direction for FDA.gov and new media, including policy, digital strategy and execution, content management, analytics, usability, and partnerships.
Prior to FDA, Sanjay served as a Senior Usability Specialist in the U.S. Department of Health and Human Services (HHS) Web Communications Division. At HHS, he led Web design and usability efforts and directed the development of award-winning evidence-based resources like Usability.gov and the Research-Based Web Design & Usability Guidelines (
Mr. Koyani holds a Masters of Public Health from the University of Tennessee and a Bachelor of Arts degree in Psychology from Purdue University.
2) Research to Reality: A Virtual Community of Practice
Evidence-based interventions (EBIs) are not broadly implemented into practice despite widespread availability of programs, policies, and guidelines. Most efforts to date to provide on-line resources to facilitate translation of EBIs into practice have been static, one-way communications of fixed materials. To take advantage of Web 2.0 technology, the National Cancer Institute (NCI) created Research to Reality (R2R,
https://researchtoreality.cancer.gov), an online community of practice designed to facilitate researcher-practitioner partnerships and dialogue related to moving EBIs into practice. Data from web analytics, webinar registration, listserv membership, and lessons learned based upon formative program experience were analyzed.
Results suggest that effective Web 2.0 strategies can increase web visits, create more interactive platforms, and expand web-based public health resources. Additional efforts are needed to promote applications of EBIs within the evolving conditions in which programs are implemented.
Michael Sanchez is a Public Health Advisor with the Division of Cancer Control and Population Sciences at NCI. As a Public Health Advisor, he supports Division efforts to translate evidence-based research into public health and clinical practice. He manages the Cancer Control P.L.A.N.E.T. web portal in partnership with NCI offices, federal agencies, and national organizations. He has over 10 years of experience in health education, workforce development, and research translation within research and practice settings at the local, state, national, and international levels. Michael is a Certified Health Education Specialist with a Masters of Public Health in Health Services from the University of Washington.
3) Clinical Quality Linked Data on health.data.gov
In addition to making flatfiles available to download on the Web, and providing applications that enable programmatic access to backend databases through the Web, imagine using the Web itself as a database: a massively distributed, decentralized database. This is what Linked Data is about – putting data in the Web. As part of our ongoing collaboration to democratize open government data with Data.gov, the Centers for Medicare and Medicaid Services are now publishing Clinical Quality Linked Data on Health.data.gov, beginning with Hospital Compare.
Linked Data adds an emphasis on structured data, in order to better facilitate machine processing and mashups. Open standards based schema languages are used to classify the kinds of data entities in our domain of interest, so that our Web content can be “typed” as instances of these schema classes. Links, the foundational feature of the Web of Documents, have also matured beyond just having one kind of “source page to target page” link and are now much more fine grained, allowing us to create custom relationships between the things described within our pages. We’re used to relating tables in a single database, but now we can think of Web pages as tables, and relate their data with custom links across the entire Web of Data.
George Thomas is an Enterprise Architect in the Office of the Chief Information Officer at the US Department of Health and Human Services. George leads the Semantic Web and Linked Data team in the US Data.gov Program Management Office, and co-chairs the W3C Government Linked Data Working Group.
4) What They Really Think and Say About Mobile
There has been a great deal of interest lately around understanding mobile in the Federal Government. This talk will share insight and create a dialogue that can be utilized in future strategic discussions. Discussion will include real intelligence gathered from the ForeSee Results (FSR) mobile surveys, as well as how and why to measure both mobile sites and applications. It will also share emerging trends in the mobile space, including benchmark data across industries. Finally, it will present a data driven opinion (or two) regarding the future of the mobile environment.
Drew Bennett is Senior Director, Product at ForeSee Results and is responsible for all product strategy and deployment. He and his team are dedicated to providing ForeSee Results’ clients with innovative, Voice of Customer-based products to help them increase website effectiveness.
Drew is a 19 year veteran in the technology product development and marketing fields. He began his career with Valassis Communications where he launched numerous new products and went on to manage the New Products group for ePrize.
He received his B.S. from Western Michigan University and M.B.A. from the University of Detroit.
5) Real Warriors Campaign: Affecting health-seeking behavior with a Mobile Site
The Real Warriors Campaign, a multimedia public education initiative designed to encourage help-seeking behavior among service members and veterans with invisible wounds, recently launched a mobile site (m.realwarriors.net) offering 24/7 access to psychological health tools and resources.
With today’s increasingly tech-savvy veteran, the mobile site was a natural progression for the campaign. As service members may be skeptical about seeking care, the site addresses perceived barriers to care by allowing users to connect 24/7 with trained health resource consultants at the DCoE Outreach Center (via toll-free number or live chat) as well as to view the campaign’s powerful video profiles directly from their smartphones. The videos feature real service members and veterans who have reached out for care and continue to have successful military or civilian careers. The mobile site also offers more than 90 articles for active duty service members, National Guard and reservists, families, veterans and health professionals – covering topics like combat stress, family reintegration and substance misuse. The mobile site allows visitors to view, download and even order free campaign brochures, posters and other materials directly from their smartphone. We’ve had 3,113 visits to m.realwarriors.net – which accounts for 21 percent of the campaign’s overall website visits since the mobile site’s launch in June. Visit the mobile or full site (
www.realwarriors.net) to learn more.
Emily Springer is a Consultant at Booz Allen Hamilton currently supporting the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE) as a social media strategist for the Real Warriors Campaign. Emily manages the day-to-day of the social media channels, plans online engagement including outreach to returning/deploying units, and is responsible for social media measurement and ROI for the campaign’s Facebook and Twitter channels.
Prior to joining Booz Allen, Emily worked for the Association for Prevention Teaching and Research (APTR) managing and promoting training programs for various federal public health agencies in HHS including the CDC, the Agency for Healthcare Research and Quality (AHRQ), and the Office of Disease Prevention and Health Promotion (ODPHP). Emily is an American University graduate and continues to enjoy applying her background in health promotion, marketing and psychology in her career. Find Emily on Twitter at @emspringer.
6) Street Art Meets Health 2.0
Regina Holliday, local patient rights arts activist, will explain the relationship between the Health 2.0/Patients 2.0 and the street art movement. She will also detail the powerful outreach of these combined tools. Like guerrilla artists, the innovators in health data often sidestep traditional institutional hierarchies in their attempt to create better medical care. Using a loose organizational structure supported by the tools of social media, these innovative thinkers post their work in the comments sections of online patient communities as well as in insider publications within the medical field. In comparison, street artists have utilized the same internet technologies to create a worldwide phenomenon of political commentary, artistic expression, and advocacy creating their message and posting it in whatever public venue is available.
Regina Holliday is a patient rights advocate and artist based in Washington, D.C. She is developing a series of paintings that depict the need for clarity and transparency in medical records. After her husband, Fred, died in June of 2009, Ms. Holliday began a large mural that is currently on prominent display in the city. It depicts her family’s nightmare journey through the medical system during the time when Fred was being treated for cancer. The powerful painting is part of a series that addresses problems with our fragmented, uncoordinated health care system. Regina Holliday’s work has been covered by leading national and international news organizations, including CNN, National Public Radio and the British Broadcasting Corporation. Regina now speaks at medical conferences to provide the patient voice in discussions about health information technology. She is a passionate and effective advocate who provides a valuable perspective in America’s debate about health reform.
6:00pm - 6:30pm Registration and Networking
6:30pm - 7:15pm Presentation
7:15pm - 7:30pm Q&A
7:30pm - Additional Networking
As always, we want to make sure to give thanks to our sponsors,
Aquilent, Sapient, Palladian Partners, and MicroStrategy. Because of their support, we have been able to continue creating some really informative events, as well as, offer some great appetizers and beverages for all that attend the meetup.
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