Aquilent is pleased to announce the list of speakers for the upcoming Health 2.0 STAT event on Thursday, November 17, 2011, at The Barking Dog in Bethesda. Registration is now open!
Plan to join us the evening of November 17th to hear a rapid-fire series of short presentations from five Health 2.0 leaders. The presentations will be followed by a panel style Q&A session, led by a moderator, who will facilitate and explore a range of topics. The presentations will highlight results associated with the innovative implementation and use of Web 2.0 based solutions in the healthcare market, at government agencies, and from a patient and user perspective.
Topics and Speaker Bios:
1. Everything I n/ever wanted to know about myself I learned from my genome
Being adopted, you learn to work with what you know and don't know about your biological history. Every time I visited a new doctor growing up, I learned to put a line through the family medical history form and write "adopted." In 2009 I decided to give myself the closest surrogate possible: personal genomics testing. I knew it would give me information that would change my view of myself. I had no idea what it would take away. Along the way I discovered insurers who didn't want me to know more about myself than they did and a state that blocked it's citizens from free and open access to their own genomic data. What began as a journey of medical discovery, became a clandestine, quest of questionable-legality for own my own genome. In the end what was taken away has been replaced by something even more valuable.
David Hale is a DC kid who thinks he's from SF. A public servant who thinks he's an entrepreneur. Everyone knows his "startup" at the NIH and his love for hacking public health data. These days he's known as much for playing the ukulele as his work in government. Back in September, at Medicine 2.0 at Stanford, he performed an original song about patients' rights to access their health data. His style is more storytelling than presentation, and this is one crazy story. Follow David on Twitter at @lostonroute66.
2. Inviting Everyone: Healing Healthcare Through Positive Deviance
The health care reform conversation is not changing anything; it is all about cost and controls. There is no reform in this. No shift in thinking. It is only about trying harder at what is not working very well now. Social systems are human systems. They are complex systems. The traditional change management and development strategies will not make the difference. People cannot be reasoned, persuaded, driven, engineered, or implemented into an alternative way of functioning. Instead, everyone – from the janitor to the clinical staff to the secretaries to the patients themselves - have to be invited, enticed, seduced, engaged into participating in the conversation about changing their behavior. The easy term for this is self-organizing or self-managing change. Lisa will share case examples from Plexus’ work with dozens of hospitals across the country where this different approach to change is delivering results. Results from a CDC analysis of Plexus’ novel approach to social and behavioral change presented at SHEA showed significant reductions in MRSA incidence ranging from 26 to 62 percent at participating hospitals. In addition, as MRSA rates dropped, the hospitals saw a decline in the proportion of Staphylococcus aureus infections caused by the methicillin resistant variety, signifying that hospitals can make headway in the fight against drug-resistant superbugs.
Dr. Lisa Kimball is President of Plexus Institute, a nonprofit social enterprise focused on fostering the health of individuals, organizations, and communities using insights from the new science of complexity. She has worked for more than 30 years with clients including government agencies, corporations, nonprofit organizations, and educational institutions to design and facilitate organizational change and development efforts. Much of her work has been around designing meaningful ways to engage stakeholders in significant organizational processes. For the past four years she has been working with hospitals and health care facilities applying Positive Deviance methodology to the problem of eliminating transmission of hospital acquired “superbug” infections.
Lisa holds a Ph.D. in Educational Psychology; Cognition & Learning from Catholic University of America where her research focused on problem solving strategies of senior executives in complex systems.
Dr. David Mathison completed his undergraduate degree at Emory University, his medical doctorate at Eastern Virginia Medical School, his pediatric residency and chief residency at Northwestern University, and his emergency medicine fellowship at Children's National Medical Center. Prior to his medical training, he worked as a health care consultant with Andersen Consulting (Accenture) and as an analyst on Capitol Hill. In 2010, he completed an MBA at George Washington University. Dr. Mathison specializes in mobile health technologies and patient education.
Dr. Mathison serves as president and CEO of HealthEworks, overseeing business operations, strategy, video pre- and post-production, and innovation.
4. Mobile Wellness Coaches: The Text Big Thing in Wellness
With the goal of increasing preference for Kaiser Permanente among young "health-seeking" federal employees, Crosby unveiled the Mobile Wellness Coach. It is a program of branded health content delivered daily to cell phones. By texting a keyword to a shortcode, Feds were opted into receiving daily health and wellness tips, recipes, jokes and inspirational quotes via text messages - all with a link to more info on the mobile web. At the end of each week, the "Coach" delivers an interactive text with a customized response of encouragement. This brief success story showcases how mobile technology and personal devices are serving as undeniable health advocates.
Fred Jorgensen is the VP, Director of Digital Strategy & Analytics at Crosby Marketing Communications. Crosby is one of the largest communication firms in the D.C. metro area and works with groups in the healthcare, federal, and advocacy sectors who are Inspiring Actions that Matter™. Fred leads broad interactive engagements with clients like HRSA, Catholic Relief Services, Vietnam Veterans of America and the USDA – ensuring they remain pacesetters with their integrated digital strategies and the rich analysis of their campaign’s performance. Fred is a member of the 4A’s Digital Marketing Committee, the Web Analytics Association and has an M.S. in Communications from the VCU Brandcenter. Follow Fred on Twitter at @fjorgensen.
6:00pm - 6:30pm Registration and Networking
6:30pm - 7:15pm Presentation
7:15pm - 7:30pm Q&A
7:30pm - Additional Networking
As always, we want to make sure to give thanks to our sponsors, Aquilent, Sapient, Palladian Partners, and MicroStrategy. Because of their support, we have been able to continue creating some really informative events, as well as, offer some great appetizers and beverages for all that attend the meetup.
You can follow us on twitter @DCHealth2_0