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Speakers announced for Health 2.0 STAT event on March 24th

From: Jen B.
Sent on: Friday, March 5, 2010 10:02 AM
Plan to join us the evening of March 24th to hear a rapid-fire series of short presentations from six Health 2.0 leaders. The presentations will be followed by a panel style Q and A session, moderated by Read Holman (HHS), that will facilitate and explore a range of topics. The presentations will highlight results associated with the innovative implementation and use of Web 2.0 based solutions in the healthcare market, at government agencies, and from a patient and user perspective.

Topics and speaker bios:

1) Empowering the Healthcare Consumer with Information: Can we Learn from Ecommerce and Financial Services?

Visa serves 28 million merchants and 16,000 financial institutions, supports nearly 2 billion payment cards, and will process over 50 billion payment card transactions in 2010. Amazingly, as consumers we have easy online access to every one of these transactions in a matter of days or even hours. The presentation will explore the key characteristics of the payment card system that can be leveraged in healthcare to give consumers easy, private, and near real-time access to every one of their health transactions as well.
Key topics:
? Consumers can use a payment card with any merchant around the world, without the merchant needing to know where they bank, or what online financial services they use. In healthcare, we can get beyond tethering health information systems together into exchanges controlled by governments, providers, and payers, and get to a point where consumers choose where they store and how they use their own health information.
? Connecting Electronic Medical Records to personal health records and other consumer-controlled health management services can be as easy as enabling an ecommerce website to accept credit cards and other payment methods (e.g. PayPal, BillMeLater, etc.).
? Mobile technologies can make consumer-controlled health information exchange as simple as swiping a credit card to initiate a payment transaction.

Bob Blonchek is president of Razoron Health Innovations, a company founded in 2009 and focused on creating products for the connected healthcare market. Bob has founded or co-founded several technology companies, and is a creative and entrepreneurial executive with deep experience developing and executing new product and service strategies. He is a member of the Board of Directors of the Greater Baltimore Technology Council and is active in the Baltimore Angels investment group. Bob received Master?s and Bachelor?s degrees in Computer Science from The Johns Hopkins University, and The Ohio State University, respectively. He is the author of Act Like an Owner: Building an Ownership Culture, published by John Wiley & Sons, and is a regular speaker and writer on technology, leadership, and entrepreneurial topics.


2) Sustainability Communications as the USPS

Balancing the mission of a government agency with the grassroots reach of social media, the NIH Research Radio podcast finds a happy medium. NIH podcast producer and press officer Joe Balintfy explains how the nation?s medical research agency communicates health messages to the general public by navigating content, process and technical questions. This presentation will share a quick how-to and key insights of a social media program with more than 100 episodes posted to date.


Joe Balintfy works in the News Media Branch of the Office of Communications and Public Liaison in the Office of the Director at the National Institutes of Health. He is currently responsible for NIH Radio News Service content, a bi-weekly audio podcast, and a video podcast called I on NIH. Between audio and video productions, Joe also assists with press and public calls as well as interview requests for experts at all the NIH?s 27 different institutes and centers. Joe is a former radio reporter and regularly presents on the social media experiences of his branch at NIH.


3) Dr. Val Jones from Better Health

Better Health is a network of popular health bloggers, brought together by Dr. Val Jones, founder and CEO. Participating bloggers maintain their own individual blog sites, but offer a portion of their content to Better Health for syndication purposes. Better Health maintains a blog feed that is featured on participating blogger, partner, and supporter websites. Our network (including participating blog and partner sites) reaches approximately 10 million unique users per month and is growing.

Better Health?s mission is to support and promote healthcare professional bloggers, provide insightful and trustworthy health commentary, and help to inform health policy makers about the provider point of view on healthcare reform, science, research, and patient care.


4) The Agency for Healthcare Research and Quality continues to expand its use of social media to connect with clinicians and consumers. For us, social media tools strengthen and personalize our existing connection with our stakeholders, making it easier for people to find the information they want and need to make health care decisions. We?ve also found that social media empowers people to share AHRQ information, leading to fasting implementation of our research. We are in our 5th year of podcasting and AHRQ has a growing portfolio of audio and video on our Healthcare 411 Web site (www.healthcare411.ahrq.gov) that we share with subscribers, health care organizations, and radio stations nationwide. Our brand new YouTube Channel ?AHRQHealthTV? now helps us expand that connection. More than 800 people ? mostly clinicians, health care organizations, and health reporters, also follow AHRQ News on Twitter, where we share media announcements and events.


Al Lazar, director for the Office of Communications and Knowledge Transfer at HHS? Agency for Healthcare Research and Quality oversees a media relations and marketing team that each year issues an average of 50 press releases, creates approximately 75 presentations, develops 20 journal commentary articles on health policy, generates customized marketing and dissemination strategies for hundreds of research findings, publishes several hundred collateral materials for AHRQ research products, and fields approximately 3,000 information requests. They also publish a weekly electronic newsletter, produce weekly podcasts for clinicians and consumers, and write a biweekly Web-based advice column for consumers. Mr. Lazar has worked with the Advertising Council and ESPN to launch a national multimedia public service campaign entitled ?Real Men Wear Gowns.? This series of television, radio, print, and Web ads urges men to know which preventive medical tests they need and when they need to get them. The latest preventive care recommendations from the U.S. Preventive Services Task Force ? which AHRQ sponsors ? are featured in the campaign. A companion Spanish-language campaign, ?Superheroes,? encourages preventive medical screenings among Hispanics. These campaigns have leveraged more than $15 million in donated media to date.


5) PHR, Corporate Wellness and Mobile Hand Hygiene

Blaine Warkentine is an MD in technology, specifically mobile and health education software products and antimicrobials


6) Complex Healthcare Systems: Managing Chaos through Collaborative Technologies

Marie-Michelle Strah, PhD is a Manager, Information Systems in the Health Services Group at General Dynamics Information Technology and currently supports JTF-CAPMED as a systems integrator. She has also provided portfolio management and SharePoint subject matter expertise for the Defense Centers of Excellence (Psychological Health and Traumatic Brain Injury) and is a recent veteran. A passionate supporter of Government 2.0 and Health 2.0 citizen and patient engagement initiatives, Michelle can be followed on Twitter @cyberslate.


7) Moderator - Read Holman works at the U.S. Department of Health & Human Services (HHS) in the Web Communications & New Media Division. He?s a central linking point between studio productions, web content management, and new/social media activities. His work within the HHS Center for New Media allows him to help disseminate best practices in new/social media and break down government silos.


Event Logistics

Agenda
6:00 - 6:30 Registration and Networking
6:30 - 7:15 Presentation
7:15 - 7:30 Q&A
7:30 - Addl Networking

This meetup will be held in a private, back room at Jackie?s restaurant in downtown Silver Spring. This is a short walk from the Silver Spring metro on the red line and there is plenty of parking. As always, I want to make sure to give thanks to our sponsor, Aquilent. Because of their support, we have been able to continue putting on some really informative events, as well as, offer some great appetizers and beverages for all that attend the meetup.
You can follow us on twitter @DCHealth2_0

You can register and learn more about the event at the meetup site :

DC/MD/VA Health 2.0 Meetup - Web 2.0/Social Media

Our Sponsors

  • Palladian Partners

    Palladian Partners is a sponsor of Health STAT.

  • Altarum Institute

    Meeting Sponsor

  • WebMD

    Sponsor

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