Calling marketing professionals in London to stay up-to-date on the latest developments in marketing technology!

Data-driven marketing refers to the marketing insights and subsequent decisions that arise from the analysis of data about or from consumers. Marketing with data makes an impact, accelerated by marketing automation platforms and innovative marketing technology. In marketing, an innovative, forward-thinking spirit is crucial to leverage big data, social media, web and mobile experiences.

The DDM Alliance wants to stimulate this innovative, forward-thinking necessity by providing marketing professionals, agencies and providers (of marketing automation and innovative marketing technologies) international and local platforms to gather, interact and form partnerships throughout European marketing communities.

The landscape of data-driven marketing will be shaped by a number of developments:

• massive data collection across multiple touch points becomes standard

• social media grows into big data

• permission marketing becomes the norm, and

• marketing automation & programmatic marketing ends the age of generalizations.

For marketers, this is the opportunity of a lifetime. The emergence of the data storm, social media and the steady decline of mass media are the three biggest marketing stories of the decade. The rapid transition from mass to data dominance and social media presents the opportunity to create impactful, relevant marketing messages. This data-powered personalized marketing approach is not only much more effective, but also more cost-efficient and scalable.

Join the DDM Alliance now and start leveraging all new possibilities now!

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