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How To Be Successful With Online Video Marketing

It’s often been said that the key to getting noticed is to create excellent content. Too often, that’s as deep as the advice goes. This month’s DFWSEM meeting is going to take a deep plunge into online content marketing to offer practical advice on exactly what makes up excellent video content.

Online video has grown up in the past few years. It’s no longer just the outrageous Mentos and Diet Coke viral videos that get views. Practical advice and compelling story telling can create real engagement that builds returning customers.

Of course, video has been practiced and refined by traditional media since the dawn of television. Online video benefits greatly from understanding how excellent stories are produced in an offline world.

To spread this knowledge DFWSEM will be bringing in two video experts who’ve bridged the online and traditional media worlds. One has brought social media and news about great websites to Channel 33, while the other has brought more than 20 years of broadcast experience to tell stories for brands. These presentations from Pelpina Trip and Chris Yates will not be ones to miss.

Cost is $35 for non-members, FREE for members and first time visitors.

CLICK HERE to register to join us for DFWSEM to take get your online video efforts to be successful.

About Pelpina Trip


Pelpina is the founder of Manchu Media. She has a passion for multimedia for as long as she can remember. She has a strong background in both traditional broadcast media, online video, and social media. Pelpina has 8+ years experience in (live) TV/video hosting, reporting and producing. She started her career as a social media reporter at CW33 in Dallas, was an anchor and reporter for several TV stations, and hosted and produced her own video podcast “WebBeat.TV.” She currently has a weekly segment “Mommy 2.0? on Eyeopener, and hosts/produces a weekly video for Frankwatching. Pelpina consults web start-ups, gives brands and non-profits social media advice, and is currently writing a book on online video marketing (to be published in 2013).

You can find Pelpina on TwitterFacebook and Google+.

About Chris Yates


Chris Yates is a master of authentic and entertaining video storytelling for social media platforms. He brings 20+ years of Broadcast TV experience -on both sides of the camera- to the realm of video production. An Emmy award-winner, Chris worked with FOX network for 12 years. Chris has covered the The Super Bowl, The Masters, The NBA Finals, The Daytona 500, many corporate and product stories and more! His creative approach to video production helps him create stories that engage customers and connect them to brands in a new way.

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  • John P.

    There were two speakers and two totally different styles. Pelpina Trip gave great tips on producing the videos that folks are looking for, making sure you regularly produce videos, and watching your analytics. Chris Yates just blew out minds with his raw discussion of video marketing. His premise? Think different, and he did just that with his presentation.

    February 22, 2013

  • Damon N.

    Enjoyed the 2nd speaker and actually found a few nuggets of wisdom that I can implement immediately in my business videos.

    February 21, 2013

  • Ellen H.

    Great tips for content creation and sharing using Google Plus and Youtube, twitter, facebook.... all social media. Most important tip to remember: Keep videos short. Make GREAT CONTENT. Great content gets shared.

    February 21, 2013

  • Mark H.

    Great, I loved both speakers!!!

    February 20, 2013

  • John P.

    RSVP'ed through as well.

    February 19, 2013

  • Aida R.

    Looking forward to it! : )

    February 14, 2013

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