Meet the expert @ Home House. How to create loyalty in the digital age?

Welcome to the 12th edition of Meet the Expert @ Home House.

What is it that makes Google, Sony, ING, Intel, Apple, IBM, Burberry and many others so successful? Some of these companies dominate the business-to-consumer space, others the business-to-business space. What they have in common goes far beyond the fact that they are great companies or the fact that their great brands command a tremendous amount of loyalty. It's how they have tapped into and maximised the power of loyalty, knowing and investing in what makes them stand out and ensuring how to make sure they remain admired in today's digital age.

The big change that digital has facilitated is a never-ending snowstorm of information, reviews, opinions, feedback, gossip, anecdotes and (above all) experience - and you have no way of stopping this. This means that users can influence your reputation at any point, either as passionate advocates or powerful detractors. In this session, Saskia Frewer, will share with you insights and perspectives on what drives loyalty and how to retain and increase it across the wide range of different touchpoints, applications and social media. Come along to find out more about how to build your loyalty and reputation.

This event is relevant to anybody who is in senior management within a B2B or B2C business, owns a business, works in marketing, sales, communication, social media or customer service, as well as IT, web design and app development, as well as anybody who is interested in finding out more about insight, social media platforms and digital devices to shop and compare different merchants. As with all the events we hold at Home House, there will be networking opportunities before and after the event. Saskia has over 15 years experience in brand strategy and implementation. Over the years Saskia has helped many international businesses define and deliver the unique promise encapsulated in their brands. Her clients are a large number of FTSE 100 companies across a variety of sectors, the list is impressive and can be found at http://www.benubi.com/our-experience/our-sectors/

This is the programme of the evening 7pm to 8pm Informal networking
8pm to 8.30pm Saskia’s presentation
8.30pm onwards. Q&A and more informal networking

Home House is London's most exclusive private members’ club. Occupying a terrace of Georgian townhouses in elegant Portman Square in the heart of London, members and guests enjoy the splendour of 18th Century architecture and the opulence of neo-classical design in a relaxed and friendly atmosphere; it’s a true Home from Home.

Due to Council regulations, no tickets can be sold on the door for this event. You can book yours at http://www.kweekweek.com/ducciozambrini/e5a2909a2e