Simply put, Content Strategy is...
"the practice of planning for the creation, delivery, and governance of useful usable content."
- Kristina Halvorson
You've heard it before - "Content is King". It's been burned into our collective conscious for the last 10 years. We get it. We need content. Why are we creating content though? Who is editing that content? Who is creating it? When are we creating the content? How often? Where is it going to publish and how is it going to be delivered? Mobile? Desktop? Both?
These are all questions that Content Strategists commonly ask and answer. Content Strategy saves production time by clearly defining requirements, communication goals and project scope. Content Strategy can bridge the gap between marketing / biz dev and creative / interactive. It can help inform the User Experience and Information Architecture while guiding the tone and voice of the actual copy. When applied and practiced correctly, Content Strategy can solve a lot of complex problems related to all types of content - and not just for web.
Content strategy has been evolving as a practice within the industry of web development since the late 1990s. Being a relatively new discipline in the world of web governance, content strategy is still making its rounds to other areas of interactive design and internet marketing. Here in Dallas, you'll be hard-pressed to find many resources about this emerging field, until Dallas Content Strategy came along. Founded in 2009, Dallas Content Strategy aims to spread the good word of Content Strategy to one and all.
And that's the purpose of this meetup. Join us as we share our CS knowledge and experiences and learn from yours. This is a group to build the knowledge base of CS in the Dallas area by way of sharing and asking and learning together. It's a way for many like-minded professionals interested in content strategy applies (user experience specialists, user experience designers, writers, journalists, bloggers, mobile application developers, content experts, information architects, web designers, stakeholders / business owners and more) to grow on the same common ground.
Because we all want to make better content and provide better experiences for the people who use that content.
Welcome to the Dallas Content Strategy Meetup Group!
Location is shown only to members
We are excited to have Ronell Smith out to speak at this month's Dallas Content Strategy Meetup!
Here's the skinny...
It’s the question we hear every day in marketing: “...
Steve F. (Content Curator)
Oct 18, 2013 · 9:00 AM
Big Design Conference 2013
While you must purchase a ticket for Big Design 2013, let's keep score of who will be going to the conference here. If you have never been to the conference, it is the... Learn more
Aug 22, 2013 · 6:00 PM
Dallas CS Presents: Jonathon Colman
This month we have a very special guest speaker for the group!
For over 15 years, Jonathon Colman has helped people and organizations build, find, and use the best... Learn more
Aug 21, 2013 · 7:00 PM
The Local Social
Advice Interactive is proud to host the first "Local Social". Please join us for a grassroots networking collaboration of local marketing organizations and industry blog... Learn more
May 8, 2013 · 6:00 PM
Dallas CS Presents: Rahel Anne Bailie
Dallas Content Strategy is teaming up with Dallas IxDA DFW & UX Dallas for a very special evening with one of the worlds leading Content Strategists - Rahel Anne Bailie.... Learn more
Mar 28, 2013 · 6:30 PM
Avoiding The Content Strategy Silo Trap w/ Scott Abel
Scott Abel is a content management strategist and social media choreographer who helps content-heavy organizations improve the way they author, maintain, publish and... Learn more
See all past Meetups