Bridging Audiences across Devices at Scale

We will be having an event in June centered around the exciting work happening at Drawbridge (http://www.drawbrid.ge/), a company doing cross device ad targeting. The night will feature three technical talks, all of which sound quite interesting...see you there!

Parking Directions: http://goo.gl/lSUG4

The gates to the parking lot in the rear of the building closes at 7pm. Please arrive before then or you will have to use street parking.

Demand Side Goal Delivery
Jerry Ye (http://www.linkedin.com/in/jerryye) will go over how they use proportional integral derivative controllers to hit campaign revenue goals.

Cross-screen Device Bridging at Scale
Tin Kyaw (http://www.linkedin.com/in/tinhkyaw) will go over their Hadoop infrastructure and how they do cross-screen device bridging at scale.

Win rate prediction, win price, and bidding strategy
Xiang Li (http://www.linkedin.com/pub/xiang-li/4/802/36b) will cover how they estimate win rate, win price, and bidding strategies in first and second price RTB auctions.

Schedule
6:30 - 7:00pm Social (food + drinks served)
7:00 - 8:30pm Talks
8:30 - 9:00pm Social