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Californian’s Response to Drought Messaging

William Holleran, Data Scientist, WaterSmart Software

Water utilities across California have approached the drought with varying conservation measures and pricing strategies. The media reports thus far have focused on utility production level data, but have not accounted for economic growth or population changes within a district. Using WaterSmart’s residential consumption level dataset we will explore the impact of each of those actions on usage changes since Gov. Brown’s 20% reduction request while using an average Gallons per Day metric. We will explore questions relating to the impact water supply perceptions have on drought responses. Are there regional differences in how people are responding to the drought? What types of households are ignoring the drought messaging?

Will is the head Data Scientist at the behavioral water efficiency company, WaterSmart Software. He spends his time designing experiments to improve the effectiveness of the program at WaterSmart, applying machine learning techniques to improve WS’s comparison algorithm, and providing insights to better inform individuals about how they use water. WaterSmart has partnered with numerous 
researchers to answer a variety of questions to better understand the economics of water conservation. Will spent 4 years evaluating EE programs before joining WaterSmart, specializing in Demand Response and Social Comparison (including Opower) evaluations. Will has a Master’s in Applied Economics from UC Santa Cruz and a Bachelor’s Degree in Mathematics from Bucknell University.
 


SCHEDULE

• 6.30 to 7:00 pm:   light refreshments

• 7:00 to 8:00 pm:   talk + QA

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  • Jacqui

    Great presentation!

    September 5, 2014

  • Joe K.

    Will's slides are uploaded at www.datascienceforsustainability.org/past-talks/californian-s-response-to-drought-messaging-slides

    September 4, 2014

  • Valerie K.

    Informative presentation (liked the lightening talk also). Good venue. Thanks for organizing this.

    September 4, 2014

  • Scott T.

    Any way to mic the speaker? Y'll kinda went over your 4 minute goal.

    September 3, 2014

    • Joe K.

      Scott, thanks for feedback - this was a new venue for us but we'll consider a mic in the future.

      1 · September 4, 2014

  • Tom K.

    Helpful in showing that effective messages come from local agencies, convey message of pending local shortage, and implement "mandatory" prohibitions that create peer pressure.

    September 3, 2014

  • Anne

    Great meet up, learned a lot !

    September 3, 2014

  • George J. N.

    Would anyone like to carpool from the Berkeley / Oakland area?

    September 2, 2014

    • Daniel R.

      I would like to carpool, too. Will be at the Mac BART at 5:45pm.

      September 3, 2014

    • Daniel R.

      I'm at Mac Bart. Where do I need to go?[masked]?

      September 3, 2014

  • Camille

    I'm looking for a ride, is anyone driving down from San Francisco?

    September 3, 2014

    • Katie C.

      Shoot, I meant bryant / beale. If that still works, I'll pick ya up at the intersection. What's your cell? I'll text ya

      September 3, 2014

    • Camille

      [masked], see you at Bryant/Beale!

      September 3, 2014

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