NY: Underthings III, Intimates & Innovation. Yep, it's back!

It’s time for round three of our ever-popular Underthings Meetup! Decoded Fashion is heating things up this July with a preview of four fantastic intimate startups infused with enticing tech. Get ready for a conversation with great minds in branding, technology and intimate apparel. Join us for cocktails, a Q & A and discussion of all (under)things ! 

Industry Chat with: 

Lauren Sherman – Editor at Large, Fashionista.com 

Lawrence Lenihan – Founder and Managing Director, FirstMark Capital

Jennifer Zuccarini – Founder, Fleur du Mal


The Presenters: 

Heidi Zak – Co-Founder, ThirdLove

ThirdLove is a vertically integrated intimate apparel brand that designs luxurious, yet affordable lingerie. The San Francisco based company developed exclusive ½ cups and patented
technology to empower a woman to size herself and provide her with the most targeted fit.

Willy Mrasek – US Ambassador, Silent Assembly

Created by Australian designer Kay Cohen, Silent Assembly combines the finest European materials with the brands own "Curvessence" technology, which replaces underwire for a world leading fit.  

Antonia Dunbar – Co-Founder / Co-CEO, Thinx

THINX was created with a woman's monthly needs in mind. These comfortable panties are stain and leak resistant, absorbent, moisture-wicking, anti-microbial, breathable and washable. 

Brian Berger – Founder, Mack Weldon

Mack Weldon is reinventing men's basics with smart design, performance fabrics and a super easy customer experience. Underwear, t-shirts and socks designed to maximize comfort - they've focused on the details, so you don't have to.  


Networking and drinks from Black Label Cocktails to follow. We hope to see you there!

Supporting Partners: 






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  • Ping

    I have tried to pay on line so many times through my iPhone, unsuccessfully. Only 2 spots left... Why I couldn't pay on line on my phone? Help please....

    July 16

    • Chelsea

      Hi Ping! I'd be happy to help. I just sent you an email :)

      1 · July 17

  • manuela

    I'm the creative director of mbf trend consulting interested in fashion and technology. I'm also working on a start up Tahanga a men's wear brand on the frontier of fashion and technology .

    3 · July 2

  • dee

    I am a Brand Manager for Kensie Lingerie. Looking forward to this event.

    3 · June 30

  • John R.

    Out of town for this one. Please keep me informed about the next ones

    2 · June 29

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