Content Strategy Workshop for Non-Profits

Clayton Dewey, developer with Aten, will lead a hands on workshop to help participants define their organization's content strategy. We will start by prioritizing and defining content that can help an organization reach their goals and meet objectives. Of course, this is just the tip of the iceberg. There are audiences, tone and voice, platforms, publishing workflows, social media presence, and so much more that is covered under content strategy. So, we’ll set aside time to define next steps for your organization, as well as share helpful resources and contact info for further questions.

What to Bring
To get the most out of the session, participants should come with a laptop and their organization's guiding documents (Mission, Goals, Objectives). However, we can work with whatever people have.

Schedule
6:45pm - Networking, Food and Drinks
7:15pm - Introductions and Workshop

Workshop Schedule
Introductions (5 minutes)
Defining Content Strategy (5 minutes)
Reviewing Mission and Goals of Organization (10 minutes)
Drafting Content Strategy Plans (30 minutes)
Debrief and Next Steps (10 minutes)

Learn More About the Event
Clayton's Blog Post (http://atendesigngroup.com/blog/october-23rd-content-strategy-workshop-non-profits)
Facebook Event (https://www.facebook.com/events/815068805190805/)