Journey Mapping & Design Thinking
Design thinking is all about finding solutions that fill unmet needs. But how do you actually identify them? And how do you prioritize them for problem-solving?
Join us as we dive into journey mapping, a practical tool that helps you see the experiences your organization produces through the eyes of your customer/user. By pinpointing specific areas of improvement and growth that might be hidden, we can then design solutions that deliver customer and organizational value.
Local consultant and thought leader on design strategy and innovation, Jeneanne Rae, and her team from Motiv Strategies will lead the session. DT:DC members whose organizations need to get better at customer experience will particularly appreciate the tools and methods introduced in this session.
GMU Arlington Campus, Founder's Hall Room 125
6:30-7pm – Networking
7:00pm – Welcome, introduction to Customer Journey Mapping
7:20pm – Customer Journey Mapping exercise
8:20pm – Share-out
8:30pm – Discussion, Q&A, Wrap-up
Parking: Garage on campus, behind the building, off of Kirkwood St. It's hourly at $3/hr, with a daily max of $14. There's also street parking in the area, some of which has a 4-hour max.