Meetup #23: Introduction to Journey Mapping

Journey Mapping & Design Thinking

Design thinking is all about finding solutions that fill unmet needs. But how do you actually identify them? And how do you prioritize them for problem-solving?

Join us as we dive into journey mapping, a practical tool that helps you see the experiences your organization produces through the eyes of your customer/user. By pinpointing specific areas of improvement and growth that might be hidden, we can then design solutions that deliver customer and organizational value.

Local consultant and thought leader on design strategy and innovation, Jeneanne Rae, and her team from Motiv Strategies will lead the session.  DT:DC members whose organizations need to get better at customer experience will particularly appreciate the tools and methods introduced in this session.


GMU Arlington Campus, Founder's Hall Room 125

Session Agenda

6:30-7pm – Networking

7:00pm – Welcome, introduction to Customer Journey Mapping

7:20pm – Customer Journey Mapping exercise

8:20pm – Share-out

8:30pm – Discussion, Q&A, Wrap-up

Parking: Garage on campus, behind the building, off of Kirkwood St. It's hourly at $3/hr, with a daily max of $14. There's also street parking in the area, some of which has a 4-hour max.

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  • Pete F.

    Good intro. Great people! I'd love to see a sequal--perhaps a full day workshop where we tackle a "real" design problem in the community. Thank you sponsors, facilitators and Jeneanne.

    October 23, 2013

  • SonaDora

    Very informative

    October 23, 2013

  • Will

    I listened to an interview with Chip Kidd after this meetup and then found an entry on the TED Blog which shows one potential design artificat that could have logically resulted from some of the discussion at my table. Great program, as usual. Big thanks to the whole DT:DC Leadership Team.

    1 · October 22, 2013

  • Alok

    Very interesting meetup. The group was great, Jeneanne presented very well. I would have loved for it to be deeper , it would be nice if more advanced level is setup for future meetups. I have been working on applying journey mapping to software solutions with some success so far. This session gave some nice pointers/ideas.

    October 22, 2013

  • Gary!

    Great topic! The session was well facilitated. Unlike some past DT:DC events, I did not feel overly rushed to the point of a diminished learning experience. The GMU space was fine, though I would not want ALL our meetups there. One final thought: I'd enjoy doing another Journey Mapping session that lasted longer, perhaps even a SoD ultra-light.

    October 22, 2013

  • Amy C.

    Customer journey mapping--very useful on so many levels. Just saw this fascinating article looking at customer experience as deliberate design of all facets of the experience.

    October 22, 2013

  • Jim B.

    Another great event, with the right balance of instruction and practical exercising. Thank you DT_DC leadership team and Jeneanne Rae for arranging such a focused evening. We indeed are fortunate to have such a renowned professional share her professional insights with us. Thanks all!

    October 22, 2013

  • Lisa N.

    Wonderful session! I really appreciated the hands-on exercise that helped us understand the mechanics of creating a journey map. The venue was also great - I hope George Mason will have us back soon.

    October 22, 2013

  • Jorge B.

    Brief and to the point as always, excellent.

    October 21, 2013

  • Elizabeth Forbes W.

    Just participated as a guinea pig in an FAA study re space tourism by beling launched "into space" via a Virgin Galactic flight simulation. Mach 4 and 6G. Just finished a post survey questionnaire. Fear of going to space, even if you have bought a ticket, is still a potentia deal breaker in the customer's experience. However, now that I have "spun" in the centrifuge and faced my fears, I want to go up more than ever. Bottom line -to borrow the tag line from a local business --
    An educated consumer is your best customer.

    2 · October 9, 2013

Your organizer's refund policy for Meetup #23: Introduction to Journey Mapping

Refunds are not offered for this Meetup.

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