Design Thinking: The Game-Changing Strategy of Human-Centered Innovation

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Hello Creative Folk (aka everyone :),

This will be a Workshop Presentation for Creative Entrepreneurs: Creative Innovation = Design Thinking = leave your comfort zone for a better destination. Join us, learn how; an Introduction to Design Thinking Including a "DesignStormer" Rapid Brainstorming Session.

"The emerging creative, innovative class … will be the dominating force for the next economy of the 21st century." ~George Kotsmetsky, "The Economic Transformation of the United States: 1950 - 2000"

"Innovation is now recognized as the single most important ingredient in any modern economy—accounting for more than half of economic growth" ~The Economist

WHY:
Design is the conscious intentional process of creating innovation. As creatives, we possess a core skill set that is ideally suited to lead the way in the next global creative economy of the 21st century. come learn a structured process for unlocking the power of the gifts you already excel at.

Tim Brown, CEO of IDEO, defines Design Thinking thus:
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success."

"Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges."

WHAT:
I'll be giving a presentation and introduction to the principles of Design Thinking and Human-Centered Design, how to understand the six stages of the design thinking process and how to employ it as an effective and advanced problem solving and innovation tool, which can be applied to any challenge. It's principles can be applied solo, or as an effective method for collaborative team innovation.

6:30pm: Schmooze, network and meet

7:00pm: Introduction to the Power of Design Thinking, with a breakout of the six phases of the design thinking process, the design thinking brainstorming "rules", and a half hour "DesignStormer" lightning brainstorming session, to give you a taste of design thinking's power to innovate.

WHO:
Who is this workshop for? Creative Folk aka Everyone :)
Definition of a Designer:

"A Designer is anyone who devises ways to change existing situations into preferred ones." ~Herbert Simon

We genuinely hope you will join us, from any field, focus or discipline that could benefit from a creativity-based, human centered process for innovation :)

This will be a the first in a series of workshops and presentations designed to help you become fluent in Design Thinking principles and practice.

Best,

Lisa

Link: MORE about Design Thinking (https://www.meetup.com/Design-Venturers-Western-Mass/pages/MORE_about_Design_Thinking/)

THANK YOU :)
This Series is Co-Sponsored by Design Venturers Western Mass and The ARTery Project.

WHAT IS THE ARTERY?
The ARTery Project is programming infrastructure to support our ultimate economic resource - human creativity. It empowers members of the community to be expressive, innovative, productive and profitable with their ideas and their talents by pooling the partners' abilities to provide the space, tools, business development resources and marketplace opportunities necessary to successfully produce and sell work, navigate self-employment, manage growth, create jobs to drive an economy.

The Adams Arts Program is a grant funded by the Massachusetts Cultural Council (MCC) (http://www.massculturalcouncil.org/), which has been supporting “creative economy initiatives throughout Massachusetts for more than a decade.” The Holyoke Creative Arts Center (http://www.holyokecac.org/) has been awarded a two-year Adams Grant to support The ARTery Project (https://www.facebook.com/HolyokeARTery?ref=hl), which will introduce creative industries Training and business development resources to the HCAC in collaboration with the City of Holyoke (http://www.holyoke.org/), the Greater Holyoke Chamber of Commerce (http://www.holycham.com/), the Western MA Council on Economic Development (http://www.westernmassedc.com/) and local artists and businesses. The project will foster creative enterprise in Holyoke by establishing an infrastructure that improves the economic wherewithal for artists and innovators to make a living by providing business and professional resources.

About ME : )
Lisa Hoag is an award winning artist and designer who has worked professionally in the field of art and design for 30+ years. She graduated with honors from Parsons School of Design, in New York, where she majored in Fine Art. Subsequently she lived and studied art in Paris for two years, where she participated in a fine arts residency/work/study program there. She is a color and design consultant for the Town of Wendell, as well as many artists, designers and architectural clients. She teaches sculpture, fine art and design principles, and provides workshops in Design Thinking and Collaborative Team Innovation. She has lived in Western Mass, designing and creating artwork in her studio in Wendell, MA since 1990. She has a passion for creativity and innovative business models.



In 2011, she founded Design Venturers Western Mass, a transdisciplinary design organization, whose purpose is threefold: to increase the opportunities for artists, art and design to be present in everyday life; to provide cross-pollination and inspiration across design disciplines; and to turn innovation challenges, artistic challenges, placemaking, urban renewal, and community challenges, into design challenges for collaborative teams of artists, designers, architects, community members, and other stakeholders to a project, employing the method of design thinking; the problem solving technique of artists and designers everywhere.