Workshop / Bootcamp: Design Thinking: The Fundamentals of Human-Centered Design

Hello All,
Please join us for Design Thinking Workshop: The Fundamentals of Human Centered Design with Bootcamp Session - hosted by Design Venturers Western Mass and the Holyoke ARTery

WHAT: I will be hosting a half day Design Thinking Workshop on the Fundamentals of Design Thinking with a Design Thinking Bootcamp Session where you can try out the process. (workshop overview below)

LUNCH: Lunch will be provided.

COST: $30 for DVWM members (register here), $35 for non-members - register at the ARTery: http://bit.ly/1efQG6z

WHY is Design Thinking the Game Changing new approach to innovation and creative design?

According to David Kelley, founder of Stanford University’s d.school and the global design firm IDEO, design thinking is a “human centered design process using rapid prototyping and an iterative approach to solve complex problems.” It seeks to reawaken the “creative confidence” of individuals through visual thinking and intuition, skills often dormant since childhood.

Rather than analyzing an idea grounded in theory and positing an abstract solution, design thinkers prototype, meaning they create solutions through simulations that elicit new data and refine questions.

Design thinking is [also] a system of overlapping spaces. When approaching a challenge, design thinkers attempt to empathize with the perspectives and needs of the end users. …Design thinkers define the problem according to the articulated needs of the end users (people), and ideate through brainstorming that generates many ideas for possible solutions.

Where traditional business problems solving employs the formula KNOW > DO, Design Thinking employs the formula of KNOW > MAKE > DO. By creating a tandem pairing of quick and inexpensive prototypes and testing, we learn more about our users, how to refine our prototype/design idea, and whether we have correctly framed our design challenge. It is the unexpected things we find while prototyping that lead to extraordinary innovation.

WORKSHOP OVERVIEW - these are the areas I will be covering:

• DESIGN THINKING BOOTCAMP - run through the design thinking process in a 90 minute crash course session.

The fundamental principles of design thinking:

• IT"S ALL ABOUT PEOPLE!: Design Thinking is design with a heart. It is fundamentally human-centered at its core - put your customers on your design team.

• COLLABORATIVE TEAMS: Create a successful team framework for being stewards of the creative space. Creativity doesn't just "happen". It needs a positive supportive environment in which to thrive.

• MASTERING THE BRAINSTORMING/IDEATION PROCESS: Not all brainstorms are equal. I'll show techniques to make brainstorming fun and effective. The energy in a successful brainstorming session is like an electric circuit. Positive energy generates the flow of creative energy. Negativity breaks the circuit.

• THE SIX PHASES OF THE DESIGN THINKING PROCESS: We will cover the 6 phases of the Design Thinking Process;

1. DEFINE; 2. DISCOVER; 3. INTERPRET; 4. IDEATE; 5. MAKE - EXPERIMENT; 6. LEARN AND EVOLVE

• DESIGN THINKING BOOTCAMP TEST DRIVE: Putting it all together. I will be taking you out for a design thinking 90 minute spin around the block, so you can try out the entire process. The best way to learn Design Thinking is by doing it. The more you do it, the better you will understand it. Design Thinking is an iterative, integrative process.

I'm looking forward to sharing this wonderful, fun, voyage into uncharted territory with all of you.

Cheers to All :)

Lisa Hoag

GRATITUDE :) This Series is Co-Sponsored by The ARTery Project and it's many wonderful partners, and by Design Venturers Western Mass

WHAT IS THE ARTery?
The ARTery Project is programming infrastructure to support our ultimate economic resource - human creativity. It empowers members of the community to be expressive, innovative, productive and profitable with their ideas and their talents by pooling the partners' abilities to provide the space, tools, business development resources and marketplace opportunities necessary to successfully produce and sell work, navigate self-employment, manage growth, create jobs to drive an economy.

THE ARTery partners:
The Adams Arts Program is a grant funded by the Massachusetts Cultural Council (MCC), which has been supporting “creative economy initiatives throughout Massachusetts for more than a decade.” The Holyoke Creative Arts Center has been awarded a two-year Adams Grant to support The ARTery project, which will introduce creative industries Training and business development resources to the HCAC in collaboration with the City of Holyoke, the Greater Holyoke Chamber of Commerce, the Western MA Council on Economic Development and local artists and businesses. The project will foster creative enterprise in Holyoke by establishing an infrastructure that improves the economic wherewithal for artists and innovators to make a living by providing business and professional resources.

About ME : )
Lisa Hoag is an award winning artist and designer who has worked professionally in the field of art and design for 30+ years. She graduated with honors from Parsons School of Design, in New York, where she majored in Fine Art. Subsequently she lived and studied art in Paris for two years, where she participated in a fine arts residency/work/study program there. She is a color and design consultant for the Town of Wendell, as well as many artists, designers and architectural clients. She teaches sculpture, fine art and design principles, and provides workshops in Design Thinking and Collaborative Team Innovation. She has lived in Western Mass, designing and creating artwork in her studio in Wendell, MA since 1990. She has a passion for creativity and innovative business models. Lisa Hoag Designs http://www.lisahoagdesigns.com



In 2011, she founded Design Venturers Western Mass, as a transdisciplinary design organization, whose purpose is threefold: to increase the opportunities for artists, art and design to be present in everyday life; to provide cross-pollination and inspiration across design disciplines; and to turn innovation challenges, artistic challenges, placemaking, urban renewal, and community challenges, into design challenges for collaborative teams of artists, designers, architects, community members, and other stakeholders to a project, employing the method of design thinking; the problem solving technique of artists and designers everywhere. FB: https://www.facebook.com/DesignVenturersWesternMass