The balancing act of designing for both client and user

Whether you are a designer (freelancer or agency) or a business owner who has hired designers in the past, this talk is for you.

We’ll discuss practical ways in which designers can improve their process to design better end-user products while nailing their client's goals.

A couple highlights:

• Learn how to set and manage expectations and get more creative control

• Learn when and how to say NO

• Learn real strategies on how to create more value and increase your fees

I guarantee that you’ll learn a thing or two, if not there is always the free beer.