Designing Change: Going Viral (for less than 10k)

Join Designing Change on November 6 at the Radish Lab offices in Dumbo for “Going Viral (for less than 10K).”

In an evening of conversation, brainstorming, and bonding (drinking), we’ll explore how content goes viral - what works and what doesn’t, and the challenges (and opportunities) of designing impact on a small budget. We’ll look at how social innovators can incorporate these lessons into creating engaging stories and dynamic content that can reach a wide audience and discuss the future of viral campaigns.

What's defining powerful content today?

What are the mediums, stories, and voices that people are sharing most?

If a budget is tight, what are the most important choices to get right to get the most bang for buck?

We'll explore everything from interactive content to live performance pieces with two pros from the low-budget, high-impact world of content production.

Doors open at 6:30 pm, and our panel discussion begins at 7 pm sharp.

After our panel, stick around afterwards to share your thoughts and ideas, meet some people, and have a drink or two!

ON OUR PANEL

Marco Greenberg, founder and CEO of Thunder11 (http://thunder11.com/), one of the country's leading marketing and communications agencies emphasizing creative thinking, social branding, and public relations. Their clients include North Shore- LIJ Health System, Sprint Corporation, and the New York Mets as well as a number of NYC-based tech companies. Thunder11 has created a number of digital campaigns, including Iran180 (http://thunder11.com/our-work/iran180/), a campaign which brought public awareness to Iran's human rights record and nuclear program. Iran180 was discussed everywhere from the New York Times to Reuters to The Daily Show.

Prior to founding Thunder11, Marco spearheaded marketing and public relations efforts at Akamai Technologies and was a managing director at PR Giant Burson-Marsteller. He is known for his engaging leadership style and expertise in PR, strategy, positioning and messaging, media relations, and communications training and has an impressive track record representing a range of Fortune 500 companies, foreign governments and NGOS. Alongside Thunder11, Marco is currently an adjunct professor at Fordham where he teaches entrepreneurship, and has taught innovations and marketing as an adjunct at NYU.

Erica Berger is the founder of Catchpool, a new media platform, as well as the cofounder of Mileage Media, connecting people traveling between London, NYC, LA and SF. She was previously the Director of Publisher and Partner Development at Storyful (http://storyful.com/) (acquired by News Corp), a news agency that aggregates viral and social content for today's top journalistic and brand outlets.

Prior to working at Storyful, Erica spent two years writing and building new digital products at The Economist. She's a Forbes 30 under 30 honoree, and is on NPR's millenial board, Generation Listen. You can follow her @GoodBerger.

Our panel will be led by Alana Range, CEO and Creative Director of Radish Lab.