Do you need to quickly get data about how users move through your website? What they’re searching for and what they find? “Hard numbers” to convince stakeholders that a problem is worth solving? This talk by Mike Beasley, author of Practical Web Analytics for User Experience Professionals, will cover why web analytics is an important tool in the UX professional's toolkit.
UX professionals turn to web analytics because it gives access to data about what users are doing. When we pair that data with qualitative observations, we can tell powerful stories about users’ behavior. Web analytics can help us communicate our findings and our value to stakeholders, test the effectiveness of designs, and discover problem areas in websites and apps.
This talk will address questions like:
• How can a UX professional get started learning about web analytics?
• What kinds of data are most useful from a UX perspective?
• How can we integrate web analytics data with other user research?
• How does UX's approach to the data differ from web analytics specialists, and how can we work together?
This talk is geared toward UX professionals with little or no experience with web analytics, and for web analytics specialists who want to learn more about how to work with UX people.
Join us for learning, networking, prize drawings and lively discussion at Team Detroit in Dearborn. The $5 RSVP charge will help cover the cost of food and beverages. Interested in sponsoring this event? Please contact us for more info! Hope to see you there!