Bringing Together User Experience and Analytics

Do you need to quickly get data about how users move through your website? What they’re searching for and what they find? “Hard numbers” to convince stakeholders that a problem is worth solving? This talk by Mike Beasley, author of Practical Web Analytics for User Experience Professionals, will cover why web analytics is an important tool in the UX professional's toolkit.

UX professionals turn to web analytics because it gives access to data about what users are doing. When we pair that data with qualitative observations, we can tell powerful stories about users’ behavior. Web analytics can help us communicate our findings and our value to stakeholders, test the effectiveness of designs, and discover problem areas in websites and apps.

This talk will address questions like:

• How can a UX professional get started learning about web analytics?

• What kinds of data are most useful from a UX perspective?

• How can we integrate web analytics data with other user research?

• How does UX's approach to the data differ from web analytics specialists, and how can we work together?

This talk is geared toward UX professionals with little or no experience with web analytics, and for web analytics specialists who want to learn more about how to work with UX people.

Join us for learning, networking, prize drawings and lively discussion at Team Detroit in Dearborn.  The $5 RSVP charge will help cover the cost of food and beverages.  Interested in sponsoring this event?  Please contact us for more info!  Hope to see you there!

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  • Jodee J.

    Thanks for the great presentation. It was great to learn more about analytics.

    August 30

  • Deborah E.

    Congrats to everyone who won prizes at this month's meetup! Jodee Jernigan won a copy of Mike's book, Practical Web Analytics for User Experience Professionals;
    Matt Fletcher also won a copy of Mike’s book. Thank you to O'Reilly Media for offering free book of choice certificates to Joanna Dueweke and
    Todd Astroth. And thanks to User Interface Engineering, Gerard Virga won a free recorded UIE course.

    August 28

  • A former member
    A former member

    Thank you for a great talk and lively discussion. Flying chocolates were entertaining also!

    2 · August 28

    • Deborah E.

      First time we've had flying chocolates at our meetups. Wonder how we will top that at the next meetup?

      August 28

  • Keith I.

    Well worth my trip from Toledo!

    August 28

  • Darren H.

    Excellent event, as always. Gonna miss the September session, but looking forward to October and beyond.

    1 · August 28

  • Hubert Sawyers I.

    It was a solid event. The intro section was a tad long. I'd suggest asking people to be punchier with their introductions (myself included).

    August 28

    • Eric H.

      The user experience wasn't as smooth as it could be, huh?

      August 28

  • Olga H.

    The talk was really good introduction to use of analytics in UX. Looking forward to reading Mike's book now.

    2 · August 28

  • Erik W.

    Again, a great session. Thank for putting it together Jodi and Deborah!

    2 · August 28

  • Jodi B.

    Who would think web analytics could be so entertaining. Thank you, Michael!

    August 28

  • Diane B.

    Thank you, Jodi and Deborah, for organizing a practical teaching and useful networking evening. Took home some great ideas. Appreciate all you do to make these events worthwhile.

    2 · August 28

  • Jennifer M.

    I am very sorry but I am held up at work I will not be able to make it tonight. It is an 1.5 hr drive for me in rush hour. I am really bummed I won't be able to make it but maybe someone else can have my seat?

    August 27

    • Deborah E.

      Sorry you couldn't make it tonight, Jennifer. Hope to see you at one of our upcoming events.

      August 27

  • Megan S.

    Mike's talk was awesome, so many great takeaways! Thanks for another great event!!

    2 · August 27

  • Geoff M.

    Can I drop in to tonight's event (and pay $ at the door) even though RSVP has ended? Thanks for the word. (I looked, but couldn't find an answer to this question anywhere.)

    1 · August 27

    • Jim M.

      I would also like to attend.

      August 27

  • Amanda L.

    I would love to go but I have to go back to school in GR the 25th!

    July 22, 2014

  • A former member
    A former member

    Who will be speaking?

    July 16, 2014

    • Jodi B.

      Hi will be Michael Beasley who wrote the book!

      July 16, 2014

    • A former member
      A former member

      Sounds good Jodi. Somehow I missed that from the description.

      July 16, 2014

26 went

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