BizBuzz Digital Marketing Symposium - New Date

BizBuzz (http://discovermydelaware.com/bizbuzz/) is a symposiums designed to strengthen business and non-profit skill sets, through collaboration with local experts and organizations. Build your network by meeting new people, discovering prospective clients, while enjoying some great food and participating in two of three possible seminars for one low price.

Cost is $50 - Use Promo code NETDE to save 50% - Registration includes admission to 2 of the 3 theaters listed below, and networking over a light breakfast.

Please register for this event using this link (http://discovermydelaware.com/bizbuzz/bizbuzz-2-registration/).

• Main Theater: What is Digital Marketing: Panel Discussion
Moderated by Matt Sullivan (@MattSullivan101)
Panelists:
Lisa L. Flowers, Strategist, Marketer and Advocate (@LisaLFlowers)
Kristen Hudson, Interactive and Digital Media at The Artful Union (@TheArtfulUnion)
David Michaluk, Digital Marketing Strategic Leader at Trellist Marketing/Technology

Learn what Digital Marketing encompasses and what platforms are best for you and your business from blogs to websites and/or social media platforms to include Facebook, Twitter and LinkedIn. Find out how much time should be involved, money should be allotted and the best resources available to fit your budget and work best with your company’s brand and business model. Let us show you tricks for time management and if you should be self managing the digital marketing for your company or allowing an outside company to manage for you.

• University of Delaware Theater: Optimizing Your Social Voice in Business
Presented by by Meredith Chapman (@mediameredith) and Holly Norton (@nortonholly)

Today’s digital marketer is challenged with one of the most competitive landscapes in history. With consumers living and breathing the three-screen life, information, messaging and content is everywhere. Businesses are charged with grabbing the attention of their target demographic, but are not properly equipped. A shift in resources is necessary for any business with a goal to make immediate and sustainable impact on the marketplace. A strategy is vital. Here, Meredith Chapman and Holly Norton offer a few practical and eye-opening tips that can be implemented immediately in order to help others achieve success.

• MySherpa Theater: Building Human Firewalls: Security Awareness 101
Presented by Roberto Rodriguez (@MySherpa)

As data breaches and large scale compromises become a common and disturbing trend in business, more companies are asking why they are being targeted. The real question should be “Why not?” But it’s not just security measures put in place at a company that can be lacking – it can be the lack of knowledge in employees. In order to understand your firm’s security weaknesses and what you can do to protect yourself not only at work but at home, it is important to take a user-centric approach. Educating users to be the first line of defense, and to correctly follow security measures can be the difference between life and death for your business. This seminar will provide an overview of how we can begin to create a secure environment, including adapting security measures from corporate settings to home networks, training your employees, and creating accountability in your security systems.