Better Content Marketing

Details
We're excited to announce our topics & presenters for our first meetup of 2013! Are you ready? Be prepared for great company, booze, and thought-provoking presentations from our speakers:
Kane Jamison (Marketing Director at Content Harmony/ kanejamison.com)
Why Data Needs To Be The Foundation of Your Content Strategy
With the continued adoption of content marketing as a strategy, many companies will soon find themselves in the middle of a content arms race. Kane will discuss how to use both internal and external data to differentiate and rise above everyday content, and move beyond the usual data-based tactics like infographics.
Adria Saracino (Head of Outreach, Distilled)
Making Cool Sh!t Isn't Content Marketing
Think content marketing is only for hip brands with a cool story to tell? Think again. Adria will reveal why and how all brands can adopt content marketing as a reliable strategy for improving their online business.
The Easy is hidden away in the basement of TechStars & Founders Co-Op in South Lake Union at the address provided. We'll try to have someone out front to help you find your way. Street parking after 6PM and local parking lots available.

Better Content Marketing