To Groupon or Not to Groupon Workshop, The Art of Flash Marketing

  • July 29, 2013 · 6:30 PM
  • This location is shown only to members

Note: If you bring guests use this link to pay for the tickets. EPI Alumni are free.

The Art of Flash Marketing
Learn the skills needed to use Flash Marketing to your advantage:

The objective of the workshop is to learn the skills needed to create a successful flash marketing campaign using vendors such as Groupon,Living Social, and Bloomspot, while avoiding common mistakes and pitfalls.

By attending this seminar, alumni will gain insight on the inner workings of flash marketing from the perspective of the business owner. The presentation is being given by an experienced user of flash marketing techniques, and not by a sales representative of any flash marketing organization.

In this workshop we'll discuss the following marketing topics:

  • Flash marketing definition
  • Vendors offering Flash Marketing sales (groupon,Living Social and others)
  • Advantages and Disadvantages of this marketing form
  • The process of contract agreements
  • How to create repeat sales with your new customers

Vaughn Tiedeman
Living Adventure Tours


Vaughn's Bio:

To explain my life I need to borrow a quote from one of my life's inspirations, Philippe Petit- the high wire artist: "My story has a lot to do with dreaming. Although... I am known to make my dreams come true."

After the events of Sept 11th, I made a decision that my passion of the outdoors needed to be shared and used to inspire others. My goal was to bring those lost in the stress of big cities out into nature to experience balance health and friendship. I first created an outdoor adventure club and in the first year I had 1000 members. By the second year that tripled. During this time I honed my events and observed the expectations of my adventurers. This led to including transportation, meals, and all appropriate adventure gear such as kayaks, bikes, snowshoes and similar. My dream was becoming a success.

This allowed me to fulfill a second goal. Although I myself never entered into military service, I feel it is is a duty that everyone should have a role in serving there country or community. My adventure tours allowed me a unique opportunity. Currently all guides are Veterans returning to the States, and I am able offer them an employment opportunity that is low stress, comfortable, and a easy transition into the work force.

My creative business model of offering of full service adventure tours mixed in with social events is modern, unique, inspiring, and he has truly created a new concept in tourism.


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  • Todd S.

    Vaughn did a great job. He was very thorough in how he explained how to work with the different services.

    July 29, 2013

  • Donna F.

    sorry I'm not going to be able to make it tonight.

    July 29, 2013

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