General Semantics was originated by Alfred Korzybski [see: Wikipedia], who famously coined the phrase, "the map is not the territory."
Essentially, General Semantics (GS) is the study of how we make sense of our world; how our worldview(s) shape and are shaped by languaging.
Languaging refers to word choice in usage. Word choice allows meaning to emerge as a relationship between and among the various descriptions actually used.
I will be giving a brief introduction of GS with visualization exercises emphasizing the meaning behind "maps" vs. "territories". Then we will go into questions and discussion to gain a basic understanding of GS. Throughout this discussion, we will explore "embedded terms" as common persuasion techniques in our society, and we can then discuss some successful counter-techniques to such potential languaging control. This will be a fascination look into how our minds interpret the world around us.
I will make a good-faith attempt to answer any question at any level; and those interested in a more in-depth study may simply download The Great Korzybski's diatribes (he is famously verbose!).
We will be meeting at the Miracle Mile Deli in the meeting room. They offer many great sandwiches, plus beer and wine for under $4, you can check out the menu here.