addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwchatcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrosseditemptyheartfacebookfolderfullheartglobegmailgoogleimagesinstagramlinklocation-pinmagnifying-glassmailminusmoremuplabelShape 3 + Rectangle 1outlookpersonplusprice-ribbonImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruseryahoo

The East Bay WordPress Meetup Group Message Board › Notes from November 2009 Meetup: SEO

Notes from November 2009 Meetup: SEO

Sallie G.
Group Organizer
Oakley, CA
Post #: 20
SEO with Lou Anne McKeefery


More than 200 factors go into determining your site’s ranking in Google.

You see results from optimization faster with WordPress than with HTML sites.

Lou Anne took her example client from 189 to 1055 keywords—those are the terms real people actually used to find the site.

Keyword research is critical. The most searched term was “weight loss”, which the client thought was 90% relevant. “Fitness” was 100% relevant.

The trick is to find the words that people haven’t found your site with, that you want them to.

Tip: When people phone you, they may actually tell you the keywords they used, or would use, e.g. “I’m looking for a 3-bedroom home in…”

KEI: Keyword Effectiveness Index

From her keyword research, Lou Anne creates categories so she can organize the site. She works with the web designer in the early stages. If the only pages you have are services ABC, you’re only appealing to people who are already ready to buy. Use the terms people use when researching. The site will end up larger, but it will appeal to a greater range of people.

Ellen asks how SEO for WordPress differs—Lou Anne says in the implementation. (Regular websites don’t necessarily have categories and tags.)

Lou Anne doesn’t know how much tags affect SEO. But think of them in terms of keywords anyway.

Note: No search engine uses the keyword meta tag field. Lou Anne only uses them to keep track of what her client is trying to optimize on.


Don’t change your permalink structure without setting up 301 Redirects. (You can use the Redirection plugin (see list below) for this.)

Lou Anne’s preferred permalink structure is %category%/%postname%

• Page slug
• Description—Not used for ranking, but people will click based on this.

Search for “” to see what your page descriptions look like now.

You want every page’s title and every description to be unique.
Plugins for SEO

Headspace2 rather than All in One SEO. It lets you put your Google Analytics code and other IDs
Robots Meta plugin helps take care of duplicate content
Automatic SEO Links
SEO Smart Links
SEO Friendly Images
Google Sitemap Generator
MaxBlogPress ping optimizer
Redirection to fix broken links and otherwise create 301 redirects
Surveys (search-friendly)­
PollDaddy (not searchable, if you’re asking about something not relevant to searches)
Yet Another Related Posts Plugin (YARPP)
Folding Category Widget


• Noel recommends FastTube plugin for YouTube:
• Marco suggests WordTube

Resource $10/year


Work on the words/phrases in 5th to 9th position. Those are the ones you can move, and make a difference with.

The reason you might use “noindex” is if you’re writing something not related to your main topic.

For more SEO expertise, contact
Lou Anne McKeefery,
Be Found­
408 946-8632

Powered by mvnForum

Our Sponsors


    Pagely provides hosting for our new site

  • Tech Liminal

    TechLiminal provides our awesome meeting space

  • O'Reilly Media

    Discount codes for O'Reilly books, e-books, training.

  • A2 Hosting

    A2 Hosting has kindly offered to pay for our pizza on an ongoing basis.

  • WP Shout

    October 2015 giveaway of Up and Running with WP, plus discount codes.

  • Wheepl

    Wheepl is sponsoring the November 2015 Meetup

  • Beaver Builder

    December 2015 license giveaway and swag.

  • Modern Tribe

    Modern Tribe is providing pizza and swag for the July 2015 Meetup.

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy