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Brent Frei (SmartSheet), AoA Pitch Workshop, Talent Marketplace, and more!

From: Matt D.
Sent on: Wednesday, October 30, 2013 9:38 AM

Thanks to November's Sponsor Payboard (turn trial users into paying customers). See sponsor message at the bottom of the email.


November is a big month. If something on this email does not get you to sign up, send me an email telling me what would and I will buy you a cup of coffee!


CEO Series – Brent Frei - Software Selling like Box or Dropbox? – November 6

Brent is an experienced entrepreneur, having built and sold Onyx Software and now the Executive Chairman of Smartsheet. Topic: Startups can choose several approaches to generating early sales success. Brent will share what worked and didn't work for Smartsheet, from minimum viable product to sales channels. Smartsheet has grown from to 35,000 paying companies in 160 countries.

NOTE: this week's mobup has been moved to November 4 so that it will not conflict with the CEO Series.


Legal Meetup – Fundraising Documents - November 11

If you do not know the difference between a transformer and a convertible note, you should attend this meetup. Carter Mackley will walk through the foundational fundraising documents.

Ps – A convertible note is a debt instrument that, under certain conditions, converts to equity, whereas a transformer is a little toy that I owned as a child.


Design Talk – Vu Nguyen - Design Talk - Beautiful is Not Enough - November 19

This month's CTO Series is going to be a design talk led by Vu Nguyen, Director of Design at Inrix. Topis: User experience design is a combination of visual  aesthetic, ease of use, and human psychology. Yes, the first part really matters. However, the latter two elements are far too often ignored when people think about the design of a product.In this talk, I will try to scratch the surface on how they play into design and people's perception of "beauty".


AoA Pitch Workshop – November 20

Ei and Alliance of Angels are putting on a VERY small workshop (10-15 startup CEOs) on November 20. There are already 8 CEOs registered. If you would like to join us, please submit your information ASAP. We will get back to you if there is a spot.


Ei Talent Marketplace

We are experimenting with a talent marketplace, where you can work for Ei startups and earn cash, beer, and donuts. The goal is to enable startups to share tasks that they need help with, and members of the Ei community to share tasks that they are willing to do – like a special-purpose oDesk (or Fiverr:). The goal is not to get rich, but to help connect startups with talent in a low-friction environment. Go create an account, see what others have posted, and add something yourself!


4-table Pod Available at Ei

For a brief moment in time, all of the tables at Eastside Incubator were rented out (hooray!), but one of the teams is moving out (sad). That means that we have four tables available. Ei is a great place to work for software startups – drop in and check it out if you are interested, or forward this along to somebody who is looking for space for their software startup. Cost of all 4 tables is $400/month (or $150/month for a single table). Check out for details


November Sponsors

Payboard: Payboard turns trial users into paying customers. If you have a subscription-based company with a free trial period, we guarantee that we can improve your activation rate in 30 days or we pay you twice what you have paid us. Learn more at


Founder's Institute: If you are interested in starting your startup while keeping your day job, check out Founder's Institute: Next program in Seattle starts November 18 with an application deadline of November 10.


Have a great November, and good luck building your startup!




Ps-If you would like to Sponsor the Ei newsletter, and reach 600+ startup folks on the Eastside of Seattle, email [address removed].


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