“Sixty one percent of U.S. online consumers have made a purchase based on recommendations from a blog.” So begins an article on Spin Sucks which goes on to expound the benefits of using Edinburgh’s home-grown outreach & measurement tool, InkyBee.
Getting an endorsement from one of the most influential PR blogs on the interwebs is no mean feat. So in addition to having developed the software to aid a successful online PR campaign, InkyBee founders Hugh Anderson and David Cumings clearly also have the wherewithal to create a successful strategy.
Join us for a fascinating talk where they will share some well-kept and not-so-well-kept secrets about Online PR and Blogger Outreach:
What is blogger outreach and why should you be doing it?
How do you create and implement a successful blogger outreach strategy?
How did InkyBee come about, how does it work and what problems does it solve?
Drinks & networking after the talk (venue tbc)
This is a joint event with The Edinburgh Social Media meetup and if there are no places available here, then there may be some available there. You would need to join that group to take a place there though.