Selling into the Channel

NOTE: This month's session will be FREE to attend, so we encourage you to invite a few sales colleagues to join you!

What exactly is channel sales and why is it so critical? For many tech companies, partners can be a significant percentage of revenue generation, and tapping into that source has been the key driver of scaling the business and fueling exponential growth. But how do you get started and make it a successful program?

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That is the question we will answer on our panel of channel experts. Our expert speakers include:

• Derek Webster (https://www.linkedin.com/in/derekwebster) - Founder & CEO Cardflight

• Stefan Deeren (https://www.linkedin.com/in/stefandeeran) - Director of Strategic Partnerships at Parsley

• Scott Pollack (https://www.linkedin.com/in/slpollack) - VP of Business Development at WeWork

• Sue Fernand (https://www.linkedin.com/in/slpollack) - VP of Channel Sales Cirrus Insight

This is an excellent session for anyone that is in business development and partnership sales, as well as for companies looking to build a partnership / channel program.

Please share our community and this event with your colleagues and friends in sales. You can post on LinkedIn and share over Twitter as well as following the conversation on our group hashtag #B2BSales (https://twitter.com/search?q=%23B2BSales&src=typd) and Twitter account is @Enterprise_Sale (https://twitter.com/Enterprise_Sale)­­.

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ABOUT OUR SPEAKERS

Derek Webster (https://www.linkedin.com/in/derekwebster) is the Founder and CEO of CardFlight, based in New York City. CardFlight is a leading provider of mobile point-of-sale tools and technology that help merchants accept in-person credit card payments on iOS and Android devices. Prior to founding CardFlight, he was the Founder and CEO of LocalBonus, a credit card-linked loyalty network which rewarded consumers for purchases they make at local businesses. Earlier, Derek was an Engagement Manager at Oliver Wyman where he led C-level strategy projects for some of the leading global payment networks and retail banks. He was also part of the team that launched E*TRADE’s credit card business, where he personally led all product development and product marketing efforts for the group. Derek has an MBA from the Stanford Graduate School of Business and a BS magna cum laude from Georgetown University. Follow: @websterderek (https://twitter.com/websterderek)

Stefan Deeren (https://www.linkedin.com/in/stefandeeran) is Director of Strategic Partnerships at Parsley, Stefan built from the ground up and currently oversees the partnership program at Parse.ly, a VC-backed analytics platform for media companies like Conde Nast, Huffington Post and Mashable. Stefan has 10+ years working on technology partnerships at enterprise SaaS companies and managing revenue-generating referral and reseller alliances. Prior to Parse.ly, Stefan managed channel partnerships at NewsCred, another VC-funded tech company based in New York.

Scott Pollack (https://www.linkedin.com/in/slpollack) is VP of Business Development at WeWork, where he leads business development efforts in the U.S., focused on building a new Services division. As an expert in partnerships & business development, Scott built up over 15 years of experience in startups most recently as head of business development for SumAll and also Fortune 500 companies such as American Express, where he spent over a decade with. He is a regular speaker, lecturer, and teacher on business development, partnerships, and enterprise sales, and also authored the most commonly-cited definition of Business Development (http://startofthedeal.com/2012/03/what-exactly-is-business-development/).

Sue Fernand (https://www.linkedin.com/in/suefernand) is VP of Channel Sales Cirrus Insight, the highest rated App on the Salesforce AppExchange for integrating Salesforce with Gmail, Office 365, Outlook and Mobile. Sue manages channel partners in the Salesforce, Google and Microsoft ecosystems. Prior to joining Cirrus Insight, Sue had over 15 years of channel sales experience in Telecom and Social Collaboration with vendors such as Cisco, Avaya, Shoretel, Mitel and Jive.

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THANKS TO OUR EXCELLENT SPONSORS

Special thanks to Axiom (http://www.axiomlaw.com/) for hosting our sales talk this month and Leadfeeder (https://www.leadfeeder.com/) for sponsoring the food & beverages.

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The Enterprise Sales Meetup (http://enterprisesalesmeetup.com/) is a B2B sales community for sales professionals to share ideas, network with peers, and learn innovative approaches from proven sales leaders. The community has grown to over 10,000 sales professionals across local communities in the US, Europe and Asia If you wish to be a sponsor, please reach out to Christopher Perras at christopher@entsales.com for more information.