UX Survival Guides

If you were stranded on a design-less island, like so many of us in enterprise land... or if you are an entrepreneur that stacked on the business and tech savvy front but not design...or if you just know nothing about UI/UX... we're here to help. This event will explore the basic techniques, tools, philosophies, or myths that you would need to know to design a software product effectively. Just like a real Survival Guide, we're going to help you not only survive but thrive. This evening will be spent with some of the best and brightest in our industry giving us their insider secrets "short" and "sweet."

Speakers and Panelists include:

Debbie LevittInteraction Designer, UX Consultant, Axure Trainer, Ptype (http://pty.pe/)
(formerly of Constant Contact, Wells Fargo)
"The Four Horsemen of Bad UX"(TM)
Negative user experiences can be boiled down to four key emotions: frustration, confusion, disappointment, and distraction. Interaction Designer and Axure Ninja Debbie Levitt will show us how to spot these Four Horsemen and bravely fight them off.

Adam NedelmanMobile Interaction Designer, Xoom (https://www.xoom.com/) (+ General Assembly Teacher)
"UX in a Nutshell"
Adam compresses years of UX learning into a single, simple look at the foundations of how we process Information Architecture in order to get that A-Ha moment, see the interface, and flesh out the wireframes.

Amanda LindenHead of Product Design, Asana (https://asana.com/)

Krista SandersDesign Director, Whistle Labs (http://www.whistle.com/) (formerly of Google)

This event will be hosted and sponsored by General Assembly (https://generalassemb.ly) in San Francisco.

This would not be possible without the help of our distinguished sponsors Momentum Design Lab (http://momentumdesignlab.com/), Balsamiq (http://balsamiq.com/), FullStory (http://fullstory.com/) and Salesforce (http://salesforce.com).