Email & Marketing Automation Forum

Details

ADVANCE ONLINE PAYMENTS AT ONLY RMB 150/US$ 25! Alipay/UnionPay: https://yoopay.cn/event/eluncheon
Do you consider yourself a modern marketer? Marketing automation platforms help streamline your firm’s digital marketing efforts by targeting, engaging and converting ideal prospects efficiently and effectively. Here’s a crash course for those interested in marketing automation tools.

When you’re running a startup or small business in Asia - and strapped with limits in time, money and human resources - your marketing success often hinges on your ability to select and leverage the right solutions and expertise.

A panel of experts will share tips and techniques on how you can leverage on the best tools available to help you get more out of your online and email marketing in China and beyond.

Speakers include:

Jay Xie (https://cn.linkedin.com/pub/jay-xie/4/20a/81b), General Manager, Webpower China. "The Power of Marketing Automation"
Chuck Van Buren (https://cn.linkedin.com/in/chuckvb), Relationship Marketing & Data Director, Geometry Global. "Email Direct Marketing – Using the Data to Make Decisions"
Val Kaplan (https://cn.linkedin.com/in/valkaplan), President, Sampi. "5 Features of Most Effective Email Marketing"
Max Henry will also share his own experience in using email marketing platforms such as MailChimp, GetResponse, and more recently Campaign Monitor.

At this forum, you will:

Gain a deep understanding of how demand generation, lead management and marketing automation impact the sales funnel
Learn how to select the right marketing automation and email marketing solution
Put your newly acquired knowledge into action for your business in China

After the presentations, everyone will be able to ask questions, share their own experiences, creating an open flow of ideas. You will leave with a customized list of topics, specific to your business, to kick-start your email marketing automation.

Be sure to bring a stack of business cards for this interactive workshop.

Fee: RMB 150 (Yoopay) or US$ 25 online (Meetup)