How to Incorporate Influencers into WeChat Marketing
Details
ADVANCE ONLINE PAYMENTS AT ONLY RMB 150!Alipay/UnionPay: https://yoopay.cn/event/KOLWeChat
Over the past few years, brands and marketers have transformed how they manage their communications and marketing. Key Opinion Leader (KOL) used in the digital marketing world to classify online users who have a significant influence over consumers within their specialized industries.
KOL’s are already actively communicating with your target market and have built up a sense of trust with their audience, in turn your current/future customers.
As KOL’s, their content is approachable, original and already well received by your target audience. Leveraging off the voice of the right KOL can not only boost your customer base, but also differentiate your brand from your competitors by staying relevant and ahead of your industry market.
For this special event, we have invited two speakers:
Kaufman Chang (https://cn.linkedin.com/in/kaufman), Co-Founder & CEO of simplyBrand, who will introduce a KOL management tool that helps marketers to explore, evaluation and track the performance of the KOL to amplify their message on WeChat.
Mike Reyes (https://cn.linkedin.com/in/mikedreyes), Digital Director, NetBooster Asia, who will speak "Using KOL as a Performance Marketing Tool": What is the role of KOL in the Social Media Mix? How can it drive performance? What are the expected results to achieve for your KOL investment?
Participation: RMB 150 advance online - RMB 200 at the door
Includes full dinner with salad, main dish, fruit salad and unlimited flow of beer and soft drinks.
Seating is limited so book early to avoid disappointment.