Bootstrap Beach Marketing Series: An Introduction to Planning

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Are you starting a new business and you'd like to know how to plan out your marketing strategy? Maybe you are an existing business and you've hit a wall with your communication efforts and you need a fresh perspective?

If you answered yes to either of the above questions, you should join Innovatory and amaraReps for this Introduction to Marketing and Communication Planning Workshop at WE Labs. In the first hour of this two hour session, Amara Omoregie and Lincoln Bauer will provide you with an overview of marketing/communication planning focusing on goal setting and measurable objectives. In the second hour of this workshop, they will provide participants with group coaching, helping to develop solutions to challenge statements and marketing/communication needs.

What you should bring:

• Detailed information on your marketing/communication challenges and needs.

• A willingness to talk openly about them.

• An open, creative perspective.

This is an opportunity you won't want to miss. For more information, email lincoln@welabs.us. An RSVP for this event is required as space is limited.

About our workshop facilitators:

Amara Omoregie
http://www.amarareps.com

Six years ago, Amara Omoregie created her independent marketing and PR agency. Over the span of this time, her experience of working with over 400 brands, including Fortune 500 companies has helped become her competitive advantage. Her dream was to create an environment where a village of Marketing Partners could obtain the resources needed to get exposure for their innovative brands and products. Offering ten times the value of traditional marketing, she helps people achieve huge results by deploying cutting edge digital marketing campaigns, executed by a staff of fun people with integrity.

Amara is more than the name of amaraREPS, she is a visionary and fearless leader of brands that fill the world with inspiration. Her expertise lies in being able to see the big picture and calling upon her network in the fashion, sports, entertainment, food and music industries to connect the right people at the right time.

Lincoln Bauer
http://www.welabs.us

http://www.equipcommunication.com

Lincoln Bauer is an entrepreneur and a principal partner in the creative services cooperative agency Innovatory Solutions at WE Labs (a partnership between WE Labs and his firm, Equip Communication).

He is also a principal partner at Innovatory Ventures, an MVP incubator at WE Labs. He has co-founded two funded tech startups (ISCENE, RadarforLife) and is an experienced developer, business development professional and market communicator. His experiences include public relations, general marketing, organizational development, planning, business/organizational development, design and web development. He has worked in a communication role for companies and organizations such as MetLife, JohnstonWells Public Relations and the Open Media Foundation.

Lincoln specializes in cause marketing and has an advanced education in communication, entrepreneurial studies and social/economic/political relations. He has written professionally in a variety of settings, including media relations as well as writing other persuasive texts for marketing and sales purposes. He is also trained in web development and graphic design. He possesses an undergraduate degree in international politics (honors media studies) from Aberystwyth, a graduate degree in political economy from the University of Sussex and graduate certificates in entrepreneurial studies, technical communication and public relations from the University of Colorado Denver.