ExecTec - 8 Seconds or Bust

You have successfully captured attention when you manage to get someone excited about something or compel them through your efforts.

Parents of toddlers and teenagers agree they make an impression on their kids, but commanding attention is a vastly different challenge.

In a world where the average adult attention span today is 8 seconds, down from 12 seconds over a decade ago (compared to a goldfish which has a 9-second attention span) getting from impression to capturing focus is the name of the game.

Competition is fierce with multiple services of every form and function vying for everyone's loyalty so they can capitalize on those precious seconds.

While the goal of engaging an audience and compelling action is as old as time, the landscape is shifting rapidly. Fresher and more innovative channels come into existence every year. The new channels create an increase in options and noise while improving the ability to blast through the noise they create.

The key question though remains, what drives attention and what influences receptivity?

What will optimize audience capture and focus?

It should be no surprise that attention varies by device and mobile devices, specifically phones, get more dedicated focus.

Video is not the be all of that which is vying for our attentions. A world of visual, audio and now even physical (taptic engines) indicators swirl around us.

Imagine making a presentation while multiple devices beep, flash and vibrate all competing for your audience's attention. Opt-in notifications might be the land grab opportunity of the day.

Perhaps what many in budding Virtual Reality (VR) space find so compelling is the opportunity to gain an environment where you may look where you wish but only at something that they provided.

While each medium has it unique elements, strengths and challenges each creator of messages must adapt in order to better focus and capture their audience's attention.

We are all selling something ultimately; commanding focus is critical. No matter if you are a marketing executive looking to capture interest and drive sales, a content creator doing long form content or a weekly Youtube blogger, all can gain from a conversation about competing for attention in a vastly noisier environment.

So join us as we explore what works and how we can capture/keep for at least a fleeting moment the attention of those we are targeting.

As always, there is no better way to meet and connect with other executives then over dinner and conversation. $21 in advance via PayPal or $25 at the event gets you a full dinner, drink and the best networking around.