ExpressionEngine Los Angeles

Name: Content Marketing: How to Market Your Design Agency on Any Budget
Start: 2014-02-13T03:00:00Z
Location: Kleverdog Coworking

Content Marketing: How to Market Your Design Agency on Any Budget

Feb 12, 2014 · 7:00 PM
Kleverdog Coworking

To grow your business, your audience has to identify with what you have to offer.

It’s not about the services listed on your website.
This is about your unique approach - why you do what you do and how.

Content marketing - creating relevant and valuable content for your target audience - is one of the most effective ways to allow your audience to connect with you. Content marketing develops long-term client relationships (not just one-time buyers).

In this hands-on, interactive workshop, you’ll learn:
● The breadth of content marketing options so you can begin to think about new ways to market your business
● How to brainstorm ideas and themes for your brand that will be useful to your audience
● Tips and tricks to automate your marketing workflow and to-dos

You’ll also be given a specific block of time to:
● Develop your unique selling proposition (USP)
● Refresh your social media bios
● Generate ideas for your next 10 blog posts, newsletters, or social media posts
….that you can get feedback on before you leave the meetup.

And one more thing…
Here’s your chance to ask your burning marketing questions (anonymously) - and get them answered during the workshop: http://anaottman.polldaddy.com/s/laeemeetup Ask these 3 questions when you RSVP.

Following the workshop will be Q&A and networking.

About the presenter
Ana Ottman is a copywriter and content marketer with 8+ years experience helping companies develop intelligent marketing strategies. Her clients range from Fortune 500 wellness companies to innovative nonprofits to design agencies. She believes that connecting with your audience in a meaningful way creates long-term client relationships (not just one-time buyers). Uncover more at AnaOttman.com.

This meetup will be taking place at Kleverdog, so come on down to join us or come a bit early and try out their nice, collaborative workspace!

Kleverdog can be a bit tricky to find the first time, but here's some info that should help you out.

Parking
Metered street parking is available on Hill and Broadway Streets. There is also a paid parking lot at 420 Bernard in Bamboo Plaza with reasonable rates, or another lot on Broadway. For public transit, we are a couple of blocks from the Chinatown Gold Line station, and multiple bus routes go up and down Hill and Broadway.

Map to help you find us: http://bit.ly/qy8Xkj

We are located on a small street on the south side of Bamboo Plaza between Hill and Broadway; just a couple doors down from Phoenix Bakery on Broadway. Look for the bright red door with the 418 address.

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Ana

For those who asked, here's the slides from last night's workshop: http://www.slideshare.net/anaottman/content-marketing-workshop-los-angeles-expressionengine-meetup

0 · February 13, 2014
Andy W.

The speaker, Ana, was well prepared and professional in her specialization.

1 · February 13, 2014
Kelly S.

Thanks everyone for coming out last night, and big thanks to Ana for doing a fantastic workshop!

1 · February 13, 2014
A former member

All the best to folks as well. Traffic has defeated me this round!

0 · February 12, 2014
Jenn S.

Hi Everyone!

We're really looking forward to seeing everyone tomorrow night. It will be great to see some of the old faces and to meet the new ones. Let us know if you have any questions. Otherwise, we'll see you there!

0 · February 11, 2014