Starting a Business? Fixing a business? Come hear from the co-author of the Startup Owners Manual, Bob Dorf

From: Peter P.
Sent on: Monday, June 18, 2012 1:27 PM

Hi All --

If you are starting or fixing a business, or getting work advising on how to start or fix a business of any size, you owe it to yourself to hear Bob Dorf, co-author of the Startup Owners Manual this coming Wednesday at the Stamford Innovation Center.  175 Atlantic St, Stamford CT.   Register here.

We also have a number of cool things happening down at the center this week:

Thursday 6/21 9am - 5pm -- come test drive the new hybrid Lincoln MK7

Thursday 6/21 6pm to 10pm -- Innovation Center Networking, Speed Dating and Startup Gutcheck


Parking is easy, BTW.  Park under Saks Fifth Avenue at the mall and walk West to Atlantic.  Or park in the Bell St. Garage.  Parking on the Street is free after 6pm.


More detail on the night:

Your Friend with the Startup…or maybe it's you. Maybe you or your friend should just start coding or hiring people to code, forge, build, weave or do whatever needs to be done to get to market fast.

Or maybe you should consider an approach where you really apply customer research to discover the Minimum Viable Product.  So that you launch with something that meets an unmet need and doesn't add anything unnecessary.  And maybe there’s a book that can help you, step by step, discover a product that customers really, really want.

Oh yeah, there is a book.   It's called The Startup Owners Manual and it was written by Steve Blank and Stamford’s own Bob Dorf, founder and CEO Dorf and Stanton Communications, 1to1/Peppers + Rogers Inc., etc. 

Bob Dorf will be speaking at FairCo TEEM on Wednesday, June 20.  Bob has a great deal to share and everyone will learn a lot at this event. So please forward this note to your friend with that great startup idea. Or just come on down to the Stamford Innovation Center at 175 Atlantic St, Stamford, CT. Register here.

FYI, Parking is free in downtown Stamford after 6.  If you park at the Stamford Mall and walk over, it only costs $.75


Bob Dorf is an Adjunct Professor of Entrepreneurship at Columbia Business School and the co-author, with Steve Blank, of The Startup Owner’s Manual. Sign-up here.

Bob spoke at Startup weekend and had the attendees all taking copious notes. I know you will all learn a great deal from the methodology and scientific approach that is covered in this bestselling book. The way Bob delivers the story is really fun. Sign-up here.

Here are two interesting ideas from the book that Bob is sure to cover.

1) Startups are not smaller version of big companies – this sounds obvious but many people don't get this. Bob will explain why.

2) Embracing the Pivot – startups who Pivot are often viewed as close to failure – but Bob and Steven contend that a mature approach to startup development requires many pivots to discover a business model that can ultimately be successful.

I know that we will have enough attendees to cover food and drink. See you there.


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