Power of Email Marketing presented by Cathy Ann Drury
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Power of Email Marketing presented by Cathy Ann Drury, Constant Contact Authorized Local Expert
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. In this session, participants will discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty. This seminar covers:
· What is permission-based email marketing and becoming a trusted sender
· Email list building
· Increasing deliverability and open rates
· Writing good subject lines and content - getting readers to take action
· Tracking results and what to do with this information
· How email and social media marketing work together to achieve goals
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Founder of My NewsGirl, Cathy Ann Drury is a leading expert in email marketing for small businesses. As an Accredited Solution Provider with Constant Contact, Cathy works with clients to create sustained email marketing campaigns, as well as event marketing, social media campaigns, writing services, graphic design and more. As a Constant Contact Authorized Local Expert, Cathy offers free small business seminars and training workshops that focus on using email marketing and social media to engage key audiences, drive dialogues, and build relationships. She is also a monthly contributor to the Constant Contact Community Member Blog.
Cathy has over 20 years experience in marketing. Past positions with consumer package goods companies, the theme park industry and quick service restaurants have all led to success in marketing for current customers. Clients for My NewsGirl include both business-to-business and business-to-consumer segments and companies from various industries are represented. www.mynewsgirl.com