PR Talks

The Fashion tech industry is in full bloom with a rising number of startups securing VC funding and turning heads in both the tech and fashion spheres. Yet Fashtech is still in its infancy, fusing until recently, two rarely connected industries. At times, media can be unclear of a fash tech startup’s relevancy to what they traditionally cover and may not know the right terminology to use. A large part of your startup’s success will depend on your media positioning, savviness and ability to be recognized as newsworthy in many media verticals.

Which publications do you choose as your main target media? Should the first scoop be given to a biz publication, or rather to a fashion and lifestyle related magazine or blog?

Here is your opportunity to get feedback from international fashion tech PR experts and media, which will help take your startup to the next level!

Agenda:

19:30 - 19:45 Gathering

19:45 - 20:00 Rebecca Mandel & Vika Kanar, Senior Management of Bottom Line Consulting (http://bottoml.com). How not to run after journalists, but make them seek you out.

20:00 - 20:15 Elliott Gotkine, Bloomberg TV Middle East Editor. The Golden Rules of securing TV coverage.

20:15 - 20:30 Give us your media pitch and receive feedback.

20:30 - 20:45 Q&A session