Cracking Ecommerce from 3 Perspectives @ lool ventures

E-Commerce is rapidly growing. Brick & mortar brands are getting into the battlefield where innovative platforms and technologies keep changing the rules of the game. What does it take for an E-Com platform to succeed? What makes a new startup so desirable to be acquired by Wix?

This month's Fashion Tech Meet Up will address the challenges and best practices of E-commerce from 3 different perspectives: a fashion entrepreneur (Yael Kochman, IL Couture), acquired m-commerce start up (Appixia), and major brand, (E-commerce manager, Castro).

Moderated by Assaf Gilad, Calcalist's HighTech reporter, come join an interactive evening where our panelists will share their experiences (successes and failures) and answer your questions.

The event is hosted and sponsored by lool ventures (http://lool.vc), and will take place on their beautiful roof .

Appixia is an m-commerce solution that was able in less than a year to acquire hundreds of business customers all over the world, until recently acquired by Wix.

IL Couture was an innovative fashion platform that worked with dozens of fashion designers, got press coverage all over the world, and yet was sadly closed after 2 years of operation.

Castro is Israel's leading retailer and the first to roll out their online store.

Agenda:

18:00- Gathering & refreshments, sponsored by lool ventures (http://lool.vc)

18:15 - Introduction, Viktoria Kanar (http://www.linkedin.com/profile/view?id=7184221&trk=nav_responsive_tab_profile), Partner @BLC (http://bottoml.com/landing/),

18: 25 - Opening remarks, Ben Ratz (http://se.linkedin.com/pub/benjamin-ratz/19/a5/a74), lool (http://www.lool.vc) ventures.

18:30- E-commerce panel with:
Yael Kochman, Head of Marketing @Roojoom (http://www.roojoom.com), will talk about the main challenges she experienced when running her Fash-Tech venture - IL Couture.
Tal Kol, Lead mobile apps Architect @Wix will share Appixia's story from growth to exit.
Ilan Ziv, E-commerce Director for Castro will discuss their online store.

19:15 E-commerce panel takes audience questions

19:45 Rebecca Mandel, (http://www.linkedin.com/profile/view?id=20463577&trk=nav_responsive_tab_profile_pic) Founder of BLC speaks of Fashion Tech Opportunities Abroad

Event moderator: Assaf Gilad, HighTech reporter @Calcalist.

About the speakers:

Tal Kol (http://www.linkedin.com/in/talkol) has been an entrepreneur for the last 7 years. He co-founded 2 tech companies, the latter, Appixia has been recently acquired by Wix. Tal normally leads the R&D and held the VP R&D position in Appixia. He specializes in mobile development+native apps and played in the e-commerce space for the last decade.

Yael Kochman (http://il.linkedin.com/in/yaelkochman/) is the co-founder of Fash&Tech as well as IL Couture. Prior to starting IL Couture she was the COO at Dialect, where she led the marketing & sales strategy for a number of companies. She is currently the Head of marketing & community at Roojoom (http://www.roojoom.com), a revolutionary new media startup.

Ilan Ziv (http://www.linkedin.com/profile/view?id=13433945&authType=NAME_SEARCH&authToken=MTsi&locale=en_US&srchid=204635771398953078391&srchindex=4&srchtotal=13&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A204635771398953078391%2CVSRPtargetId%3A13433945%2CVSRPcmpt%3Aprimary) is the Ecommerce Director for Castro (http://www.castro.com), Israel's leading retailer. He is a seasoned Internet Marketing and E-commerce professional with years of experience building Israel's online retailing industry such as the Israeli shopping channel.