addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupsimageimagesinstagramlinklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1outlookpersonJoin Group on CardStartprice-ribbonImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruseryahoo

Cracking Ecommerce from 3 Perspectives @ lool ventures

E-Commerce is rapidly growing. Brick & mortar brands are getting into the battlefield where innovative platforms and technologies keep changing the rules of the game. What does it take for an E-Com platform to succeed? What makes a new startup so desirable to be acquired by Wix?

This month's Fashion Tech Meet Up will address the challenges and best practices of E-commerce from 3 different perspectives: a fashion entrepreneur (Yael Kochman, IL Couture), acquired m-commerce start up (Appixia),  and major brand, (E-commerce manager, Castro).

Moderated by Assaf Gilad, Calcalist's HighTech reporter, come join an interactive evening where our panelists will share  their experiences (successes and failures) and answer your questions.

The event is hosted and sponsored by lool ventures, and will take place on their beautiful roof .

Appixia is an m-commerce solution that was able in less than a year to acquire hundreds of business customers all over the world, until recently acquired by Wix

IL Couture was an innovative fashion platform that worked with dozens of fashion designers, got press coverage all over the world, and yet was sadly closed after 2 years of operation. 

Castro is Israel's leading retailer and the first to roll out their online store.


18:00- Gathering & refreshments, sponsored by lool ventures

18:15 - Introduction, Viktoria Kanar, Partner @BLC,

18: 25 - Opening remarks, Ben  Ratz, lool ventures.

18:30- E-commerce panel with:
Yael Kochman, Head of Marketing @Roojoom, will talk about the main challenges she experienced when running her Fash-Tech venture - IL Couture.  
Tal Kol, Lead mobile apps Architect @Wix will share Appixia's story from growth to exit.
Ilan Ziv, E-commerce Director for Castro will discuss their online store.

19:15 E-commerce panel takes audience questions

19:45 Rebecca Mandel, Founder of BLC speaks of Fashion Tech Opportunities Abroad  

Event moderator: Assaf Gilad, HighTech reporter @Calcalist.

About the speakers:

Tal Kol has been an entrepreneur for the last 7 years. He co-founded 2 tech companies, the latter, Appixia has been recently acquired by Wix. Tal normally leads the R&D and held the VP R&D position in Appixia. He specializes in mobile development+native apps and played in the e-commerce space for the last decade.

Yael Kochman is the co-founder of Fash&Tech as well as IL Couture. Prior to starting IL Couture she was the COO at Dialect, where she led the marketing & sales strategy for a number of companies. She is currently the Head of marketing & community at Roojoom, a revolutionary new media startup.

Ilan Ziv is the Ecommerce Director for Castro, Israel's leading retailer. He is a seasoned Internet Marketing and E-commerce professional with years of experience building Israel's online retailing industry such as the Israeli shopping channel.

Join or login to comment.

  • Hana

    Is it in English or Hebrew?

    May 11, 2014

    • Hana

      Great! But how do I know if I'm lifted from the waiting list?

      May 12, 2014

    • yael

      You should get an email if a spot opens

      May 12, 2014

  • Isaac S.

    good luck from Israel Textile & Fashion Association
    Looking forward to meet Ilan Ziv from Castro

    1 · May 12, 2014

  • Robert R.

    Hello Guys,

    I'm looking for a Top Business Dev. Co-Founder in the Fashion/Tech industry, with a lot of experience in the field, top brands connections and relationships (worldwide, mostly US), has to be very passionate and motivated.
    If you think you qualify and interested or know someone else who might be, please contact me:



    May 8, 2014

  • Isaac S.

    I will attend the meeting at May 14th 2014
    and will invite our members the Fashion and Textile Designers and business .The Israel Textile & Fashion
    Association. Good Luck ! .

    May 2, 2014

    • yael

      Thank you Isaac, see you there! Please have everyone RSVP to the meetup.

      May 2, 2014

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy