Investments and Acquisitions in The Israeli Fash & Tech World

Join us as we hear from Adika's Head of Marketing, Orna Elovitch, about the acquisition of Adika by Golf and the transition of Golf into the online. Orna will discuss the challenges and the changes that a traditional fashion brand is going through when going online.

We will also hear the stories of two Israeli Fash&Tech startups who successfully raised funds.

• This meetup will be held in Hebrew.

Agenda:

6pm - gathering and networking

6:20 - opening remarks

6:30 - Inside Adika - From a Small Startup In a TLV Apartment to The Leading E-Commerce Platform in Israel

How did a small online shop became one of the most successful online shopping websites in Israel? Why did they decide to join forces with Golf? And how does a traditional fashion group such as Golf cope with the new world of online shopping? We will hear about how the acquisition of Adika by Golf affected the established brand, how they are now bringing the innovation to the group's kids segment and the current collaboration with Top Shop.

Orna Elovich is the Head of Marketing at Adika, recently acquired by Golf. She is a former Mccann Erikson executive and current director at Bezeq, Yes and Walla. She is also a mentor and personal adviser to young managers and executives.

7:15 - 2 startups will share the story of how they raised their seed round:

Trench - we will hear from Founder and CEO Adi Shemesh

MyClique - we will hear from Co-Founder and CEO Udi Goori

7:45 - Networking

PS - Don't want to miss another Fash&Tech important update? Sign up for our newsletter! (http://meetup.us8.list-manage1.com/subscribe?u=4db895c367c7c1e58cd121b4c&id=2a8fde55ea)