You're serious about gaining RSS subscribers, increasing sales volume, and building email lists, so why make it hard for your website users to accomplish simple tasks? In this workshop (bring your laptop), we'll be building a featured area for your blog (or any website) that will call focus on your tasks, tip more people into your sales funnels, and still remain accessible to those using assistive technologies or mobile devices.

So as not to alienate anyone, this workshop will contain something for all levels of HTML and CSS expertise. Novices will learn about keeping it simple with semantic HTML, and more advanced web coders might learn about the pros and cons of the different image replacement techniques. Everyone will find something of value, even if it's just a new way of looking at marketing, sales, and customer decision processes.