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Ronjon Nag (Stealth), Don MacLennan (Bluenose), Martin Westhead (Ning, Glam)

  • Aug 8, 2013 · 6:00 PM
  • This location is shown only to members

What's new this month?

  • New venue - Glam Media, best office tower between SF and San Mateo with stunning Bay views
  • Time for members to introduce themselves

Discuss business models and pricing for apps and SaaS implementations with:

Sign up now to reserve your spot (please change your reply to No if you later decide you can't make it).

Ronjon Nag, Entrepreneur at stealth startup and former VP Storefronts, Payments & Location Based Services for BlackBerry


At BlackBerry, Dr Ronjon Nag was responsible for strategies and deployment of the company's app store. He founded Cellmania, an apps store infrastructure company that he sold to RIM (now BlackBerry). He sold Lexicus, a handwriting recognition company that he co-founded, to Motorola. He holds patents in the development of wireless applications and user interfaces. He has a PhD from the University of Cambridge, was a Harkness Fellow at Stanford, has an MSc from MIT's Sloan School and a BSc in electrical engineering from Birmingham University, UK.

Don MacLennan is co-founder and CEO of Bluenose Analytics, a stealth startup focusing on customer analytics and big data.

@DonMacLennan @BluenoseInc

Don is helping companies analyze customer data across systems at Bluenose. He has worked at many software companies including AVG, RSA, SAP, EMC and Computer Associates, as well as startups. He has led software companies into consumer, SMB and enterprise markets. He has transformed business models using SaaS and Freemium approaches. He has a BA in Economics from Acadia University.

Martin Westhead, executive director Ning engineering, Glam Media.

@Ning @GlamMedia

Martin leads engineering at Ning, the leading provider of customizable social websites, which was acquired by Glam Media. He is an expert in subscription business models and has lectured on online communities for Stanford Continuing Studies. At Avaya he was a lead architect for enterprise software. After gaining a PhD in modeling, artificial intelligence and robotics at the University of Edinburgh he spun out a company with Cisco to simulate quality of service features in Cisco routers.

Cynthia Typaldos, Founder & CEO Kachingle

@typaldos @kachingle @FreemiumSFBay

Kachingle is a bundling and billing platform for applications and content built on a usage-based micropayment engine. Cynthia is a serial entrepreneur who previously founded RealCommunities and GolfWeb, acquired by CBS Sportsline. Prior to this she was director of software management and marketing at Sun Microsystems. She started her career as a software developer at BofA in SF. She has an undergraduate degree in science from UC Berkeley, where she also attended grad school in computer science. She also has an MBA from MIT.


6:00 p.m. Networking and refreshments

7:00 p.m. Introduction with updates from Cynthia Typaldos, sponsor messages, introduction of attendees

7:30 p.m. Speakers - Ronjon Nag, Don MacLennan, Martin Westhead

8:30 p.m. Speaker panel discussion, audience questions, challenges and answers

9:00 p.m. More networking

10:00 p.m. Meetup closes


The goal of the Freemium SF Bay Area Meetup Group is to expand, illuminate, educate and foster relationships in the Freemium/Premium pricing arena. We focus on mobile application and software as a service (SaaS) businesses. Top quality speakers share business model and pricing experiences with entrepreneurs, developers and service providers.


If you've attended our Meetup, please fill out our attendee questionnaire, if you haven't done so. For those who have filled it out, thank you. Our survey to date tells us people come to the Meetup, first to make new business contacts and secondly to learn from the mistakes of others.


Car (free parking)
• From 101 – take the Sierra Pt Parkway exit 426 (or 426b) towards the Bay

• From BART @ Powell Street 5:03 pm, S San Francisco BART 5:28 pm, bike 26 min, via Grand Avenue and Bay Trail arrive 5:54 pm
• From So. San Francisco Caltrain 5:27 pm, S San Francisco Caltrain 5:48 pm, bike 14 minutes via Bay Trail arrive 6:02 pm

From San Francisco
• Caltrain 268 (274) @4th Street 4:56 pm (5:27 pm) to S San Francisco Caltrain 5:08 pm, 5:48 pm, walk 2.2 miles, 44 min. via Dubuque Ave and Bay Trail or bike 14 minutes via Bay Trail
• BART @Powell Street 4:35 pm to S San Francisco BART 4:57 pm, bus 130 Bay 9 to Airport Blvd/Butler Ave 5:34 pm, walk 36 min 1.8 miles Airport Blvd, Oyster Pt, Bay Trail arrive 6:10 pm
• Bus 292 from Mission/5th 4:36 pm (4:51 pm) to Airport Blvd/Butler Ave 5:21 pm (5:41 pm), walk 35 min 1.8 miles, via Oyster Pt Blvd, Bay Trail arrive 5:55 pm (6:15 pm)

There is a new 7.5 mile long Bay Trail in South San Francisco which has markers every half mile for those who want a walk before the Meetup.


Our meetup is run by volunteers. To continue providing quality events we need sponsors, speakers and organizers.

Companies, we are looking for food and venue sponsors. Check out our Call for Sponsors.

Speakers, share your ideas on business models and Freemium pricing. If you would like to speak or can suggest speakers that you would like to hear, please check out our Call for Speakers. We are particularly interested in hearing from app vendors, SaaS vendors, industry analysts, venture investors and marketplace operators.

Attendees, many hands make light work. This month we would like to find individuals or companies who can do one or more of the following tasks:

  • Edit the Meetup page, adding bios and pictures of speakers
  • Create and print a flyer for each Meetup, taking pictures and bios from the Meetup page
  • Purchase, print and handout at the Meetup name badges (you will be listed as a sponsor)

Help us announce the Meetup. Don't forget to email a link to this Meetup to invite your colleagues and coworkers. Share the link on social media sites and with your networking groups. You can use the #freemium search term or @freemiumsfbay tag on Twitter.

Check out our Call For Meetup Organizers and Helpers.

Join or login to comment.

  • Angela H.

    Martin Westhead's slides are here -

    1 · August 11, 2013

    • Irene

      Thanks Angela (and Martin!) Will the other presentations be available as well?

      August 12, 2013

  • Jason K.

    Great speakers with insightful presentations. Always worth the time.

    August 9, 2013

  • A former member
    A former member

    Looking forward to hearing a diverse selection of freemium success stories. It is the VC funded ones that get lots of press. What about the ones that aren't?

    August 8, 2013

  • Ronald Z.

    wish I could go, but have a conflicting meeting schedule.

    August 8, 2013

  • Angela H.

    Download the Mobile App for and take pictures at the event.

    August 7, 2013

54 went

Our Sponsors

  • Kachingle

    Bundling and billing subscription platform for SaaS Apps.

  • Yammer

    Hosting and speaking our January 2014 Meetup

  • Zuora

    Promotion of the January 2014 Freemium Meetup

  • Hacker Dojo

    Usually our venue host 599 Fairchild Dr Mtn View when in Silicon Valley

  • Osborn | McDerby Law Offices

    Partial sponsor when we are in SF at NextSpace

  • NextSpace

    Usually our venue host when we are in SF

  • OpenVPN

    Previous Food Sponsor

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