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Freemium: S. Irwin, Rembrandt VC; D. Malpass, Prezi; P. Horan,

Join us at Founders Den in San Francisco for presentations by Prezi,, and Rembrandt Venture Partners. Enjoy networking, hors d'oeuvres and a chance to get your specific questions answered by professionals knowledgeable in Freemium.

What Our Speakers Will Talk About

Our speakers will share their knowledge of — and personal relationship with — the Freemium business model and share their experience of what works and doesn’t work. David, of Prezi, will discuss how they philosophically view/approach data and A/B testing and the big wins from testing. Scott, a VC, will discuss an investor's view of Freemium as a viable business model.  Peter, former CEO of, now president of, will give his view as an angel investor.

(Presentations and video posted here after each Meetup.)

We have opportunities for Sponsors and are open to suggestions for speakers & topics. (See below for more information.)


David Malpass
, Marketing & Support Analyst

Prezi, @Prezi

David is familiar with myriad aspects of marketing optimization, especially in the necessarily agile start-up environment. Using metrics to create and optimize marketing campaigns, David analyzes and perfects marketing operations ranging from website landing page design and all aspects of electronic messaging, to social media marketing and beta testing programs. He holds a BA in English, LWR and Tech Writing from North Carolina State University.

Scott Irwin, General Partner

Rembrandt Venture Partners@scottirwin

Scott has over 15 years of experience as a technology investor and operator, focusing primarily on software and infrastructure investments.

Scott has invested in a number of highly successful technology businesses including Allegiance, Bridgelux, Convio (CNVO/NASDAQ), Grain Communications, MediaQ (acquired by nVidia), RGB Networks, Tower Cloud and Webtrends. Scott has a B.S. with high distinction in Systems Engineering from the University of Virginia, and an MBA from UCLA Anderson School of Management.

Peter Horan, President & COO

Answers Corporation, @AnswersDotCom, @PeterCHoran

Peter is an experienced entrepreneur with a history of building successful media and Internet businesses. As CEO and independent director he has been part of four profitable exits totaling almost $700 million in value. In addition to working with Answers Media, Peter is actively investing in sectors that are transforming media and advertising, i.e. the intersection of the social web with media and advertising, lightweight content models, and advanced ad targeting techniques. He was involved in five major revolutions in media and technology: home video games, personal computers, cell phones, Windows computing, and the Internet.

MODERATOR: Cynthia Typaldos, Founder

Kachingle@kachingle @typaldos

Cynthia is the co-inventor of Kachingle Premium, a turbocharged App monetization platform, including bundling, distribution, billing and co-marketing. She previously was a software developer at Bank of America, and Director of Software Product Management and Marketing at Sun Microsystems. She founded GolfWeb and RealCommunities before starting Kachingle. She holds degrees from UC Berkeley and MIT.  Her passion is internet bundles and micropayments.


6pm-7pm: Networking, hors d'oeuvres

7pm-7:15pm: What's new in Freemium— Videos, cartoons, questions and audience participation

7:15pm-8:15pm: Speaker Presentations

8:15pm-8:45pm: Q & A of Speaker Panel, moderated by Cynthia Typaldos, Kachingle

8:45pm-10pm: Raffles and prizes, networking, wind down

PARKING: There are several parking lots in the vicinity, and since there is no baseball game that night, there is also street parking. Two recommended parking lots: Brannan Ritch St. - next door to Brickhouse Brewhouse, $10day/valet; and153 Townsend - $16 per day, self park. Be sure to check any closing times before parking.

General Information

Members! Send us Speakers. We are actively looking for speakers to be on our monthly panels. If you would like to be considered or have any suggestions for speakers, please email Cynthia Typaldos at [masked], or contact us through Meetup's email capability.

Sponsorships Available: In order to help members achieve visibility and cover costs of food and room rental, we offer two Sponsorships Levels: Venue Sponsor and Premium $100 Sponsor. Sponsors are highlighted on this Freemium SF Bay Area Meetup site, on the Sponsors & Past Sponsors Pages, honorable mention by Cynthia Typaldos—Moderator, before the presentation, and more. We limit Premium Sponsorships to the first 5 paid. To register your Sponsorship, please contact [masked]. Thank you!

Join or login to comment.

  • A former member
    A former member

    I especially liked Peter Horan's talk. It gave me a much better understanding of the investor community.

    September 17, 2012

  • Charlotte M.

    The impressive, funny, engaging and knowledgable panelists made this one of the best Freemium SF Bay Area Meetups ever, and that is saying a lot. Our guests asked thoughtful questions, enabling all to benefit. Thanks so much to those who attended.

    September 17, 2012

  • Artem

    Outstanding! Very interesting and engaging talks.

    September 14, 2012

  • Jim G.

    tech entrepreneurs all over the world dream of coming here to sit in a small room with these kind of people. I drove 10mins after a lite dinner.... Sometimes I think I'm the lucky guy in the world. Thanks Meetup. jg

    September 13, 2012

  • Charlotte M.

    For the first time, Freemium SF Bay Area presents talks about Freemium from a V.C. and private investor's points of view! Plus successful Prezi, as seen through the eyes of a data analyst.

    August 30, 2012

87 went

Our Sponsors

  • Kachingle

    Bundling and billing subscription platform for SaaS Apps.

  • Yammer

    Hosting and speaking our January 2014 Meetup

  • Zuora

    Promotion of the January 2014 Freemium Meetup

  • Hacker Dojo

    Usually our venue host 599 Fairchild Dr Mtn View when in Silicon Valley

  • Osborn | McDerby Law Offices

    Partial sponsor when we are in SF at NextSpace

  • NextSpace

    Usually our venue host when we are in SF

  • OpenVPN

    Previous Food Sponsor

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