App/SaaS Monetization: Subscriptions, Freemium, Premium. With Dell, PwC, NewsiT

About our Meetup | Freemium SF Bay Area (https://www.meetup.com/Freemium/)

Jason St. Peter of DELL Innovators Credit Fund, Melinda Wittstock of NewsIT, Brian Anderson of DELL, and Amit Dhir of PricewaterhouseCoopers (PwC) will present at February's Freemium SF Bay Area Meetup Group (https://www.meetup.com/Freemium/) on Wednesday, 2/13.

Jason from Dell will discuss Dell’s $100M commitment to entrepreneurs through the Dell Innovators Credit Fund (http://eir.dell.com/programs/dell-innovators-credit-fund/) and how this fund can provide Entrepreneurs with the technology resources they need “now” by helping offset upfront cost and conserving critical cash that early stage companies need.

Then our three speakers – Amit from PwC (http://www.prtm.com/), Brian from Dell (http://www.dell.com/), and Melinda from NewsiT (http://www.newsit.net/), will present app monetization from different perspectives. Amit, who is the author of The future of software pricing excellence: An Introduction (http://www.pwc.com/gx/en/technology/pdf/software-pricing.pdf), part of a new series by PwC (http://www.pwc.com/softwarepricing) on the tectonic changes occurring in sw pricing, will give an overview, explain how subscriptions, freemium, and usage-based pricing are being adopted, and provide insight into future directions. Brian from Dell will give examples of companies moving from license-based software and services to the subscription economy – both as producers and customers. Melinda from NewsiT will share the decision-making process she is going through as her web/mobile app considers offering a freemium service.

Enjoy networking, hors d'oeuvres and a chance to get your specific questions answered by professionals knowledgeable in app monetization including freemium. We have opportunities for Sponsors and are open to suggestions for speakers & topics. (See below for more information.)

Previous months' presentations and video (https://www.meetup.com/Freemium/pages/)s. For ongoing information & great updates on Freemium check out our FreemiumSFBay blog (http://freemiumsfbay.com/).

Special Appearance:

Jason St. Peter (http://www.linkedin.com/pub/jason-st-peter/21/932/a36), Dell Innovators Credit Fund (http://eir.dell.com/programs/dell-innovators-credit-fund/)

http://photos1.meetupstatic.com/photos/event/c/f/3/c/event_199853052.jpeg

@jasonstpeter (https://twitter.com/JasonStPeter)

Jason manages the Dell Innovators Credit Fund (http://eir.dell.com/programs/dell-innovators-credit-fund/) and is eager to meet entrepreneurs! This $100M fund has been allocated to startups for the financial and scalable technology resources they need to innovate, bolster speed-to-market, and create jobs. Credit Fund Members receive assistance financing end-to-end, scalable technology solutions in their crucial early and growing stages. Startups that fit the profile are those bringing emerging technologies or products to market whose technology solutions differentiate them from their competition -- Dell can help fill that need. Kachingle (http://www.kachingle.com/) (Freemium Meetup organizer | SaaS billing platform), SugarSync (https://www.sugarsync.com/) (speaker in Dec 2012 (https://www.meetup.com/Freemium/events/66820572/) | cloud storage), NewsiT (http://newsit.net/) (speaker at this event | mobile social media) are examples of Founders Club (http://eir.dell.com/programs/founders-club/) Members.

SPEAKERS

http://photos1.meetupstatic.com/photos/event/6/4/8/e/event_198805742.jpegMelinda Wittstock (http://www.linkedin.com/in/melindawittstock/), CEO and Founder, NewsiT (http://www.newsit.net/)

@NewsiTnews (https://twitter.com/NewsiTnews) @CNCPundit (https://twitter.com/CNCPundit) Facebook (http://www.facebook.com/melinda.wittstock)

Melinda Wittstock is CEO and Founder of NewsiT, a mobile and social platform for real-time vetting and validation of original crowd-reported content and social media posts. NewsiT helpsbrands, campaigns and media attract and retain targeted, committed consumers around relevant, trustworthy, interactive content. Ms. Wittstock's award-winning career spans BBC, ABC, CNBC, Times of London and more. She’s developed interactive websites and tools, driven revenue, ratings and traffic, and designed original, efficient new models for content creation.

http://photos2.meetupstatic.com/photos/event/6/5/3/8/event_200125912.jpeg (http://www.linkedin.com/in/brianandersonglobalsaasbusdev) Brian Anderson (http://www.linkedin.com/in/brianandersonglobalsaasbusdev), Global Business Development Executive, DELL (http://www.dell.com/)

@DELL (https://twitter.com/Dell) @Saleschannels (https://twitter.com/Saleschannels)

Mr. Anderson is a Global Business Development and Technology Executive across multiple business domains including enterprise software, hardware, capital equipment and management consulting. An aficionado of cloud-based computing, Brian’s vision has helped multiple Software-as-a-Service companies identify, create and deploy successful go-to-market partner models. Brian is currently the Global Business Development Executive for Dell Information Management, Dell Software. He holds an MBA from the University of Chicago Graduate School of Business.

http://photos2.meetupstatic.com/photos/event/5/e/f/8/event_202464312.jpegAmit Dhir (http://www.linkedin.com/pub/amit-dhir/0/20a/b86/), PricewaterhouseCoopers (http://www.pwc.com/us/en/index.jhtml), Director PwC's PRTM Management Consulting (http://www.prtm.com/) & Author of PwC: The future of software pricing excellence: An Introduction (http://www.pwc.com/gx/en/technology/pdf/software-pricing.pdf).

@amitdhir75 (https://twitter.com/amitdhir75) @PwC_LLP (https://twitter.com/PwC_LLP)

Prior to joining PwC, Mr. Dhir worked for Foundation Capital, MIPS Technologies, and Xilinx. A graduate from UC Berkeley, Amit wrote PwC's white paper on software pricing (http://www.pwc.com/gx/en/technology/pdf/software-pricing.pdf). PwC's mission is to help businesses, organizations and individuals create the value they’re looking for. From general and technology trends, data and market analysis, PwC provides a world class, global perspective on how to help companies thrive in today's business world.

MODERATOR

http://photos4.meetupstatic.com/photos/event/5/2/5/a/event_140781082.jpeg C (http://www.linkedin.com/in/typaldos)ynthia (http://www.linkedin.com/in/typaldos)Typaldos (http://www.linkedin.com/in/typaldos), Founder & CEO, Kachingle (http://www.kachingle.com/)

@typaldos (http://twitter.com/#!/@typaldos) @kachingle (http://twitter.com/#!/@kachingle)

Cynthia is the co-inventor of Kachingle (http://www.kachingle.com/), a platform for app bundling, billing and co-marketing. She previously was a software developer at Bank of America, and Director of Software Product Management and Marketing at Sun Microsystems. She founded GolfWeb and RealCommunities before starting Kachingle. She holds degrees from UC Berkeley and MIT. Her passion is internet bundles and micropayments.

AGENDA

6pm-7pm: Networking, hors d'oeuvres

7pm-7:30pm: Welcome by Cynthia, sponsor messages (Dell & Kachingle)

7:30pm-9:00pm: Speaker Presentations

9:00pm-10pm: Raffles and prizes, networking, wind down

For more information on Freemium and to view previous months' presentations & videos check out the FreemiumSFBay blog

http://photos2.meetupstatic.com/photos/event/d/3/3/8/event_179994072.jpeg (http://freemiumsfbay.com/)
GENERAL INFORMATION

Members, send us Speakers! We are actively looking for speakers for our monthly panels. If you would like to be considered or have any suggestions for speakers, please email Cynthia Typaldos at cynthia@kachingle.com, or contact us through Meetup's email capability.

Sponsorships Available: In order to help members achieve visibility and cover costs of food and room rental, we offer two Sponsorships Levels: Venue Sponsor and Premium $250 Sponsor. Sponsors are highlighted on this Freemium SF Bay Area Meetup site, on the Sponsors & Past Sponsors Pages, honorable mention by Cynthia Typaldos—Moderator, and more. We limit Premium Sponsorships to the first THREE paid. To register your Sponsorship, please contact charlotte@kachingle.com. Thank you!