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App/SaaS Monetization: Subscriptions, Freemium, Premium. With Dell, PwC, NewsiT

About our Meetup | Freemium SF Bay Area

Jason St. Peter of DELL Innovators Credit Fund, Melinda Wittstock of NewsIT, Brian Anderson of DELL, and Amit Dhir of PricewaterhouseCoopers (PwC) will present at February's Freemium SF Bay Area Meetup Group on Wednesday, 2/13.

Jason from Dell will discuss Dell’s $100M commitment to entrepreneurs through the Dell Innovators Credit Fund and how this fund can provide Entrepreneurs with the technology resources they need “now” by helping offset upfront cost and conserving critical cash that early stage companies need.

Then our three speakers – Amit from PwC, Brian from Dell, and Melinda from NewsiT, will present app monetization from different perspectives. Amit, who is the author of The future of software pricing excellence: An Introduction, part of a new series by PwC on the tectonic changes occurring in sw pricing, will give an overview, explain how subscriptions, freemium, and usage-based pricing are being adopted, and provide insight into future directions. Brian from Dell will give examples of companies moving from license-based software and services to the subscription economy – both as producers and customers. Melinda from NewsiT will share the decision-making process she is going through as her web/mobile app considers offering a freemium service.

Enjoy networking, hors d'oeuvres and a chance to get your specific questions answered by professionals knowledgeable in app monetization including freemium. We have opportunities for Sponsors and are open to suggestions for speakers & topics. (See below for more information.)

Previous months' presentations and videos. For ongoing information & great updates on Freemium check out our FreemiumSFBay blog.

Special Appearance:

Jason St. Peter, Dell Innovators Credit Fund


Jason manages the Dell Innovators Credit Fund and is eager to meet entrepreneurs! This $100M fund has been allocated to startups for the financial and scalable technology resources they need to innovate, bolster speed-to-market, and create jobs. Credit Fund Members receive assistance financing end-to-end, scalable technology solutions in their crucial early and growing stages. Startups that fit the profile are those bringing emerging technologies or products to market whose technology solutions differentiate them from their competition -- Dell can help fill that need. Kachingle (Freemium Meetup organizer | SaaS billing platform), SugarSync (speaker in Dec 2012 | cloud storage), NewsiT (speaker at this event | mobile social media) are examples of Founders Club Members.


Melinda Wittstock, CEO and Founder, NewsiT

@NewsiTnews @CNCPundit Facebook

Melinda Wittstock is CEO and Founder of NewsiT, a mobile and social platform for real-time vetting and validation of original crowd-reported content and social media posts. NewsiT helpsbrands, campaigns and media attract and retain targeted, committed consumers around relevant, trustworthy, interactive content. Ms. Wittstock's award-winning career spans BBC, ABC, CNBC, Times of London and more. She’s developed interactive websites and tools, driven revenue, ratings and traffic, and designed original, efficient new models for content creation.

Brian Anderson, Global Business Development Executive, DELL

@DELL @Saleschannels

Mr. Anderson is a Global Business Development and Technology Executive across multiple business domains including enterprise software, hardware, capital equipment and management consulting. An aficionado of cloud-based computing, Brian’s vision has helped multiple Software-as-a-Service companies identify, create and deploy successful go-to-market partner models. Brian is currently the Global Business Development Executive for Dell Information Management, Dell Software. He holds an MBA from the University of Chicago Graduate School of Business.

Amit Dhir, PricewaterhouseCoopers, Director PwC's PRTM Management Consulting & Author of PwC: The future of software pricing excellence: An Introduction.

@amitdhir75 @PwC_LLP

Prior to joining PwC, Mr. Dhir worked for Foundation Capital, MIPS Technologies, and Xilinx. A graduate from UC Berkeley, Amit wrote PwC's white paper on software pricing. PwC's mission is to help businesses, organizations and individuals create the value they’re looking for. From general and technology trends, data and market analysis, PwC provides a world class, global perspective on how to help companies thrive in today's business world.


CynthiaTypaldos, Founder & CEO, Kachingle

@typaldos @kachingle

Cynthia is the co-inventor of Kachingle, a platform for app bundling, billing and co-marketing. She previously was a software developer at Bank of America, and Director of Software Product Management and Marketing at Sun Microsystems. She founded GolfWeb and RealCommunities before starting Kachingle. She holds degrees from UC Berkeley and MIT. Her passion is internet bundles and micropayments.


6pm-7pm: Networking, hors d'oeuvres

7pm-7:30pm: Welcome by Cynthia, sponsor messages (Dell & Kachingle)

7:30pm-9:00pm: Speaker Presentations

9:00pm-10pm: Raffles and prizes, networking, wind down

For more information on Freemium and to view previous months' presentations & videos check out the FreemiumSFBay blog


Members, send us Speakers! We are actively looking for speakers for our monthly panels. If you would like to be considered or have any suggestions for speakers, please email Cynthia Typaldos at [masked], or contact us through Meetup's email capability.

Sponsorships Available: In order to help members achieve visibility and cover costs of food and room rental, we offer two Sponsorships Levels: Venue Sponsor and Premium $250 Sponsor. Sponsors are highlighted on this Freemium SF Bay Area Meetup site, on the Sponsors & Past Sponsors Pages, honorable mention by Cynthia Typaldos—Moderator, and more. We limit Premium Sponsorships to the first THREE paid. To register your Sponsorship, please contact [masked]. Thank you!

Join or login to comment.

  • Andrew K.

    Really great event! Was only able to stay for Amit, and really wished I could have stayed for the other speakers! Look forward to the info online and future sessions.

    1 · February 14, 2013

  • Tom V.

    A lot of people today at the Freemium meetup at at Dell, Silicon Valley

    1 · February 13, 2013

  • A former member
    A former member

    Work calls. I will unfortunately just have to watch the presentations online afterwards.

    1 · February 13, 2013

  • Alexandra

    Look forward to it!

    1 · February 13, 2013

  • craig k.

    looks interesting. Would be interesting if someone would comment on how some security companies are moving away from the freemium model.

    1 · February 13, 2013

  • Justin

    Looking forward to it!

    February 13, 2013

  • Jim G.

    Thanks for org'ing this!

    1 · February 11, 2013

  • Charlotte M.

    Hey Freemiumers! We've added Amit Dhir from PwC (PricewaterhouseCoopers) to our awesome speaker lineup. Be sure to join us WEDNESDAY 2/13 (NOT Thurs) in February at DELL, Santa Clara.

    1 · February 6, 2013

Our Sponsors

  • Kachingle

    Bundling and billing subscription platform for SaaS Apps.

  • Yammer

    Hosting and speaking our January 2014 Meetup

  • Zuora

    Promotion of the January 2014 Freemium Meetup

  • Hacker Dojo

    Usually our venue host 599 Fairchild Dr Mtn View when in Silicon Valley

  • Osborn | McDerby Law Offices

    Partial sponsor when we are in SF at NextSpace

  • NextSpace

    Usually our venue host when we are in SF

  • OpenVPN

    Previous Food Sponsor

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