We are happy to invite you to an interesting lecture by Tomer Sharon, Senior Search UX Researcher in Google New York.
This lecture is targeted at startup developers, product managers, and others, as well as designers. Many entrepreneurs start companies based on their personal experience that made them realize there's a problem waiting to be solved with their solution. They then tend to face the technological challenge and focus on perfectly executing the wrong plan. This talk will review seven concepts that demonstrate lean and mean UX: mindsets that would make or break your approach to your customers, product, and plan to rule the world. We will focus on one of the more important concepts of understanding the relationship between attitude and behavior in customer development.