Gameful Design with Sebastian Deterding
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Gameful Design: Creating Passionate Customers and Co-Workers
“If you believe gamification is a technology solution to a people problem, you're screwed.”
“Gamification” is: hot, hyped, oversold, misunderstood, unavoidable, a buzzword, a question mark, a quick fix, a huge unfulfilled potential. In the past three years, the notion of infusing digital products and services with game elements to make them more engaging has been stirring up the digital industries. Multiple vendors have sprung up that sell gamification as a software service, and ‘gamification gurus’ are beginning to litter the online airwaves like ‘social media experts’ in years before.
Beyond the noise and the hype, gamification answers to a deeper shift in markets and workplaces: Today, what sets great products and services apart from merely decent ones are not more features (let alone lower prices). What attracts talent to workplaces and motivates them to stay and excel is not money (beyond fair pay): Both passionate users and passionate employees are driven by the experience of accomplishing and getting better at what you value. This talk argues that gameful design can deliver precisely on that demand. It will walk you through the what, why, and how of gamification, as well as the pitfalls along the way.
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Sebastian Deterding is a researcher and designer working on gameful and playful experiences. He is currently a visiting assistant professor at the RIT Laboratory for Media, Arts, Games, Interaction and Creativity (MAGIC) at the Rochester Institute of Technology. He is organizer of the Gamification Research Network, and co-editor of ”The Gameful World”, which will appear with MIT Press in 2014.
He has been working more than nine years as a game and experience designer, building applications touching millions of people for the BBC, BMW, Deutsche Telekom, Greenpeace, the German Federal Agency for Civic Education, and numerous startups and game companies. He is an internationally sought-after speaker who has been invited to speak and keynote at venues like Lift, Interaction, GDC Online, Games Learning Society, Web Directions, Playful, Google, IDEO, and Microsoft Research, and has been featured on TED. He lives online at
http://codingconduct.cc (http://codingconduct.cc/)
Signup for Sebastian's workshop (January 22) at UXI Studio 2014:
Gameful Design with Sebastian Deterding